Various studies examined the knowledge management among different organizations; however, these practices were not examined in the herbal community of Thailand. The role of information extraction and information utilization is not discussed in literature along with the herbal companies of Thailand. Therefore, by considering knowledge management, this study examined the role of information extraction and information utilization in firm competency. The objective of this study is to examine the role of knowledge intensive innovative services of herbal city community in firm competency. The relationship between information extraction, information utilization, innovative services and firm competency was examined to achieve this objective. By carrying out a questionnaire survey, 500 questionnaires were distributed among the herbal city community in Thailand. Results of the study show that; information extraction has positive role to improve firm competency and innovative services. Information utilization has positive role to enhance firm competency and innovative services. Finally, innovative services show positive effect on firm competency.