PURPOSE: When the economy’s in terrible shape, any of us is lucky to have a job, human resources managers worrying about whether or not employees are contributing to the organizational goals and objectives, and how to pursue the recruitment and selection process, employee’s engagement, and, training and development activities, these are the current human resource management challenges which are created due to COVID-19 pandemic. Organizations around the world are facing a tough situation, first time in history, the worth of one-barrel oil fell to less than nothing on 20th April 2020, the only reason is behind this is the current lockdown around the world. The physical workplace is converted into a virtual workplace, now the HR managers are planning how to engage the employees efficiently. This study pursued to examine the effect of employee’s engagement on organizational performance through the mediating effect of knowledge sharing for employees of higher educational institutions. METHOD: A quantitative research method is used in this study, non-probability sampling design with a focus on convenient sampling frame is deployed in this study. The questionnaire is adapted from the past studies, Initially Google forms were used to collect the data, due to lower response rate questionnaire were distributed in hard copies and sent to the targeted respondents. Structured Equation Modeling (SEM) is used to test the conceptual framework. RESULTS: The results showed that employee engagement has a significant and positive impact on organizational performance. Further, it was found that knowledge sharing has a significant and positive impact on organizational performance. Moreover, knowledge sharing only partially mediated the association between employee engagement and organizational performance. Covid-19 pandemic is destroying global economies, but at the same time its bringing different opportunities for organizations also. Now organizations have to think about how to avail this opportunity, organizations are going virtually, and in this situation, it is the biggest challenge for the Human Resource (HR) managers to manage the employee effectively.

Various studies examined the knowledge management among different organizations; however, these practices were not examined in the herbal community of Thailand. The role of information extraction and information utilization is not discussed in literature along with the herbal companies of Thailand. Therefore, by considering knowledge management, this study examined the role of information extraction and information utilization in firm competency. The objective of this study is to examine the role of knowledge intensive innovative services of herbal city community in firm competency. The relationship between information extraction, information utilization, innovative services and firm competency was examined to achieve this objective. By carrying out a questionnaire survey, 500 questionnaires were distributed among the herbal city community in Thailand. Results of the study show that; information extraction has positive role to improve firm competency and innovative services. Information utilization has positive role to enhance firm competency and innovative services. Finally, innovative services show positive effect on firm competency.

Number of studies has carried out the research studies on product success among various industries. However, the product success is not discussed in respect to the herbal city community. Therefore, to fill this research gap, objective of this study is to investigate the role of product innovation and marketing practices in product success of herbal city community. Population of the study is herbal companies of Thailand. Data were collected from the herbal companies in Thailand. Employees of herbal companies were selected as the respondents. Data shows that both product innovation and marketing practices has significant role to enhance product success. Increase in product innovation and marketing practices increases the product success. Product innovation and marketing practices effect positively on customer retention and marketing practices respectively which causes to increase product success.

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