Contribution of social responsibility to the work involvement of employees

Abstract

This research aims to analyze the contribution of social responsibility to the work involvement of employees through its influence on social capital, legitimacy and loyalty and which entail benefits for the organization such as its survival and its competitive advantage. The data for the empirical analysis were obtained through an online survey in the field of higher education. The data was processed using the structural equations technique (PLS-SEM). The findings show that, social responsibility significantly influences employees' organizational legitimacy. Social responsibility does not have a positive effect on employees' social capital directly, but through legitimacy. Social capital has a positive influence on employees' loyalty. Managers must make the social responsibility actions known to their employees and should involve them in these actions. This study is an original contribution in assessing the positive effects of social responsibility on social capital, legitimacy, and loyalty from the point of view of employees.

Consumer Ethicality Perception and Legitimacy: Competitive Advantages in COVID-19 Crisis

“…Ethical brands engage in corporate sustainability practices, support stakeholder’s interests, and provide a competitive advantage ( Bianchi et al, 2019 ; Blanco-Gonzalez, Diéz-Martín, et al, 2020 ; Iglesias et al, 2019 ). The integrity and ethicality of these brands fulfill stakeholders’ ethical expectations ( Porter & Kramer, 2011 ), meet society’s moral values ( Garanti, 2019 ), satisfy the consumer’s need for self-identity and self-expression ( Das et al, 2019 ), build positive brand image and equity ( Iglesias et al, 2019 ), lead to positive feelings and emotions toward the company ( Garanti, 2019 ), enhance consumers’ trust ( Swaen & Chumpitaz, 2008 ), improve financial performance ( Luo & Bhattacharya, 2006 ), improve quality perception ( Chernev & Blair, 2015 ), increase purchase intention ( Bianchi et al, 2019 ; Szmigin et al, 2007 ), and decrease the possibility to switch to another unethical option ( Phung et al, 2019 ).…”

“…Legitimacy is an intangible asset which provide long-term and sustained competitive advantages for the firm ( Bianchi et al, 2019 ; Czinkota et al, 2014 ; Miotto, del-Castillo, et al, 2020 ; Miotto et al, 2018 ) and influences purchase intention ( Ozdora-Aksak et al, 2016 ). Legitimacy is granted when behaviors, values, and beliefs are shared with various stakeholders ( Blanco-Gonzalez, Diéz-Martín, et al, 2020 ; Díez-Martín et al, 2010 ). To maintain legitimacy, companies need to respond to stakeholders’ different expectancies and engage in socially responsible and sustainable behaviors ( Beddewela & Fairbrass, 2016 ; Blanco-González, Miotto, et al, 2020 ).…”

The influence of business ethics and community outreach on faculty engagement: the mediating effect of legitimacy in higher education

“…Business ethics-based administration improves employee engagement and loyalty, and community outreach promotes social acceptance and legitimacy (Castell o and Lozano, 2011;Yang and Ji, 2019). Legitimacy has been related to positive perceptions of employees (Blanco-Gonzalez et al, 2020;Kanat-Maymon et al, 2018) and it is linked with employee's commitment level toward their organization Morin et al, 2016). Universities have to manage their legitimacy level to build lasting relationships with their faculty members and earn their commitment.…”

Determinants of Reputation at Private Graduate Online Schools

“…Sustainability implies "education, research, community outreach, operations, assessment and reporting, university collaboration, institutional framework, educate-the-educator programs, and campus experiences". Sustainability in educational institutions also involves the effort to commit to local and regional initiatives to increase public awareness [36]. The sustainability programs are linked to aspects such as teaching, research, university collaboration, greenhouse gas reduction on campus, the participation of the university community in local programs [36,37].…”

“…Manzoor et al [38] establish that external communication, values, international recognition, economic value or university facilities improve perceptions (reputation) among students, which in turn, encourages greater behavior of collaboration, help and support to the sustainability of higher education institutions. Shiel and Williams [32] affirm that the development of sustainable actions by an educational institution means promoting synergies between university roles, improving people's quality of life and providing solutions to global problems [39] and affect the reputation of the institution [36]. Salvioni et al [40] affirm that sustainability is a key success factor in improving the quality, image and positioning of universities in international rankings, aspects related to reputation.…”