Determinants of Reputation at Private Graduate Online Schools

Abstract

Reputation is considered an intangible asset that provides a competitive advantage in organizations, although in the field of education, its study and, specifically, its antecedents need further study. The aim of this paper is to analyze the effect of sustainability, innovation, perceived performance, service quality, work environment and good governance on reputation in private graduate online schools. This study is based on quantitative data collected from a survey. The sample consists of 349 students from a private graduate online school. The results obtained through PLS-SEM show that sustainability, service quality and good governance have a positive and significant influence on reputation. However, innovation, perceived performance and governance do not have a positive effect on the reputation of this type of organization. Therefore, more studies covering a greater sampling variety are required to determine the generalizability of these results. This study is a useful contribution since it will help managers of the private graduate online schools to know which aspects generate more reputation and, therefore, are the most valued by the public, so that the organization has a basis for decision-making.

Literature Review on the Factors Affecting Employability of Engineering Graduates

“…Reputation synthesizes information about the organization, its product, its relationship with customers, competitors and suppliers, as well as providing information on the reliability and credibility of the organization, determining the public's favorable response towards it (Lappeman et al, 2018). Reputation is built over time, is nonnegotiable, and is one of the most important determinants of the prevalence of any organization (Martín-Miguel et al, 2020).…”

Factors Affecting Human Resource and Infrastructure in the Universities of Indonesia

“…Furthermore, infrastructure will have a very important role, because students will choose based on the existing infrastructure (Taylor et al 2002). The reputation of the university is seen from the facilities with the best standards which will have an impact on the student's decision to choose the university (Price et al 2003) because facilities owned by educational institutions will build a reputation among students (Martín-Miguel et al 2020). So, it can be concluded that higher education facilities will improve their reputation.…”

Sustainability actions, employee loyalty, and the awareness: The mediating effect of organization legitimacy

“…Sustainability involves developing actions that satisfy the needs of today's society without damaging or preserving its capacity or need to satisfy future needs (Martín‐Miguel et al, 2020). Nowadays, an increasing number of organizational stakeholders demands more long‐term commitment from organizations (Carroll & Buchholtz, 2014).…”