Contribution of internet celebrities’ self-disclosure to fan-perceived interpersonal attraction and enduring involvement

Wang, Edward; Liao, Yuting

doi:10.1016/j.chb.2022.107601

Cited by 9 publications

(9 citation statements)

References 101 publications

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“…For example, Lin and Utz [ 96 ] found that users who frequently share their feelings, thoughts, and experiences on SNS (i.e., they have high self-disclosure) can increase feelings of familiarity and closeness. This heightened self-disclosure further fosters social attraction [ 97 ].…”

Section: Theory and Hypothesesmentioning

confidence: 99%

The quality of crowdsourcing virtual community and users’ voice behavior: An analysis of stimulus-organism-response framework among Chinese users

Liao,

Wang,

Zhang

et al. 2024

Heliyon

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Section: Theory and Hypothesesmentioning

confidence: 99%

The quality of crowdsourcing virtual community and users’ voice behavior: An analysis of stimulus-organism-response framework among Chinese users

Liao,

Wang,

Zhang

et al. 2024

Heliyon

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“…However, merely investing endorsement mode of advertising is not the right way to expect a great amount of returns (Raithel, 2020); rather the firms will have to consider many factors to save their huge investments in celebrity endorsement (Lili et al, 2022). These factors may be Celebrity's attractiveness (Arora et al, 2022), expertise (Wang & Liao, 2023) and trustworthiness . The current study observes the impact of credibility of celebrity , congruence of customer with celebrity (Abbasi et al, 2023), congruence of brand and celebrity (Tseng & Wang, 2023) on purchase intention.…”

Section: Scope and Significancementioning

confidence: 99%

“…These characteristics may include celebrity's credibility (Wang & Liu, 2023), celebrity's congruence with brand (Osorio et al, 2021), and celebrity's congruence with target audience (Masato, 2021). Celebrity's credibility can be further measured by its attractiveness (Clara, 2023), trustworthiness (Meng et al, 2023), and expertise (Wang & Liao, 2023). The study is distinctive enough as it opts to take generation z as its population which is Lifelong equipped with technology (Marks, 2021) and is target of many industries.…”

Section: Introductionmentioning

confidence: 99%

Celebrity Endorsement and Purchase Intention: Examining the Mediation of Attitude towards Advertisement in Z Generation of Pakistan

Arif,

Tat,

Saad

et al. 2023

IJARBSS

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Generating purchase intention is the most integral objective of advertising for businesses. There are many factors that contribute to generate purchase intention and one of those is celebrity endorsement strategy. Businesses can always attract customers through celebrity endorsement. It warrants examining the relationship of celebrity endorsement and purchase intention in the context of z generation of Pakistan and turns to be the basic objective of the study. The study further gauges the mediation of attitude towards advertisement in such a relationship. It is a quantitative study based on deductive approach. It takes to put purchase intention as a primary research question in the field of marketing and opts to use questionnaire to collect data on the basis of convenience sampling which will be analyzed through SPSS and PLS. The data will be collected from 384 respondents. The study chooses source credibility theory, match up hypothesis, and source attractiveness theory as its underpinning theories.

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“…High involvement appears to be related to an individuals’ travel choices and intention (Akhoondnejad et al , 2022; Rasoolimanesh et al , 2022). Travel intention is the likelihood that a tourist will visit a destination (Gaffar et al , 2021), which can be predicted by enduring engagement (Wang and Liao, 2023). Sustained attention to a certain video provides followers with a window to develop an emotional attachment to the characters within the video, allowing followers to involuntarily continue to be involved in the scenario (Chang, 2015).…”

Section: Literature Reviewmentioning

confidence: 99%

Daily vlog-induced tourism: impact of enduring involvement on travel intention

Wu,

Zou,

Jin

et al. 2023

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Purpose A daily vlog is a new type of film tourism that has been underexplored in the literature. This study aims to explore the key elements of daily vlogs that trigger a followers’ travel intention within the framework of enduring involvement. The study will highlight the affect-inspiring role of para-social relationships (PSR), extending the scope of film tourism research. Design/methodology/approach In Study 1, the objective was to investigate the essential components of enduring involvement in destination-life scenarios. This was accomplished through the analysis of qualitative data, including interview data collected from 15 participants and more than 20,000 words extracted from online blogs, barrages and comments. Additionally, Study 2 used 376 questionnaires to test the proposed structural model. Findings Within daily vlog-induced tourism, PSR assumes a pivotal role as a catalyst for evoking emotions. This phenomenon is interwoven with enduring involvement and has a direct impact on the determination of travel intention. Within the contextual framework of enduring involvement, constituents such as destination-life self-disclosure, situational resonance and affective belonging converge synergistically. These elements collectively underpin the process through which followers harness PSR as a driving force for nurturing travel intentions within the realm of daily vlog-induced tourism. Originality/value This study proposes the concept of daily vlog-induced tourism and emphasizes the emotion-inspiring role of PSR, to extend film tourism research to include daily vlogs. The study then explores the influencing factors of daily vlog-induced tourism under the framework of enduring involvement, providing a new understanding of enduring involvement in daily vlog-induced tourism.

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Contribution of internet celebrities’ self-disclosure to fan-perceived interpersonal attraction and enduring involvement

Cited by 9 publications

References 101 publications

The quality of crowdsourcing virtual community and users’ voice behavior: An analysis of stimulus-organism-response framework among Chinese users

The quality of crowdsourcing virtual community and users’ voice behavior: An analysis of stimulus-organism-response framework among Chinese users

Celebrity Endorsement and Purchase Intention: Examining the Mediation of Attitude towards Advertisement in Z Generation of Pakistan

Daily vlog-induced tourism: impact of enduring involvement on travel intention

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