The competition between 4 I 13/2 -4 I 15/2 near-infrared downconversion emissions and visible upconversion emissions of 2 H 11/2 / 4 S 3/2 / 4 F 9/2 -4 I 15/2 is a vital factor for obtaining efficient upconversion luminescence (UCL) in Er 3+ and Yb 3+ co-activated oxides. In this paper, we systemically studied the entire emission spectra of Er 3+ ranging from 400-1700 nm in Er 3+ and Yb 3+ co-activated cubic Y 2 O 3 , tetragonal GdVO 4 and tetragonal NaGd(WO 4 ) 2 micro-sized powders, prepared by the same sol-gel method, which have different phonon thresholds, 600 cm À1 , 880 cm À1 and 1000 cm À1 , respectively. It is interesting to observe that in these phosphors, the visible UCL of Er 3+ relative to near-infrared emissions increase remarkably with the increase of phonon thresholds. In comparison with the UCL in the Y 2 O 3 host, the UCL in YVO 4 and tetragonal NaGd(WO 4 ) 2 was tremendously improved by 9.5-and 120-fold, respectively.The UCL intensity of the NaGd(WO 4 ) 2 :Yb 3+ /Er 3+ was comparable to that of the famous UCP NaYF 4 :Yb 3+ / Er 3+ . A model was proposed to explain the phonon-modulated UC process. This work is of great significance in the search for a novel, efficient UCP.