Embrapa's Capsicum program is considered to be the largest public investment in hot pepper breeding in Brazil. The germplasm bank and associated bank-enrichment activities have been efficient in providing germplasm with variability, adaptability, yield and characteristics demanded by the breeding program since early 1980s. Moreover, the strategy adopted by the program focuses in the development of specific products demanded by the market (about 80% of the total resources) and an allocation of about 20% of the breeding efforts to explore new, higher risk opportunities. The establishment of agreements with the private sector has also been crucial for the success of the program. In the last years, Embrapa has developed and made available more than ten cultivars of different types and species: BRS Brasilândia, BRS Ema, BRS Sarakura,