Contextual Effects of Reference Prices in Retail Advertisements

Biswas, Abhijit; Blair, Edward

doi:10.2307/1252143

Cited by 212 publications

(176 citation statements)

References 8 publications

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“…Rao and Monroe (1988) found that product knowledge moderated the effects of price on consumers' perceptions of quality-price had a greater effect for the low knowledge group as compared to the high knowledge group. Similarly, Biswas and Blair (1991) found that reference price advertisements for an unfamiliar brand affected internal refer ence price to a greater extent than they did for a familiar brand. A study by Rao and Sieben (1992) discovered that the upper and lower limits of the acceptable price range increased, then leveled off as knowledge increased.…”

Section: Moderating Effects Of Consumer Knowledge and Prior Ownershipmentioning

confidence: 85%

“…Adaptation-level theory suggests that a stim ulus is evaluated with respect to internal norms representing an individual's composite experience. The adaptation-level for judging the price of an item is called the internal ref erence price and can be considered the average market price, or a range of average prices for a product class (Biswas and Blair, 1991). Others have referred to its as expected price (Winer, 1986) or a fair price (Kamen and Toman, 1970).…”

Section: Retail Price Promotions and Discountsmentioning

confidence: 99%

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The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions

Grewal

Krishnan

Baker

et al. 1998

Journal of Retailing

983

607

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Section: Moderating Effects Of Consumer Knowledge and Prior Ownershipmentioning

confidence: 85%

Section: Retail Price Promotions and Discountsmentioning

confidence: 99%

The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions

Grewal

Krishnan

Baker

et al. 1998

Journal of Retailing

983

607

View full text Add to dashboard Cite

show abstract

“…Biswas and Blair [45] conclude that the price discount could affect customers' price belief, and ultimately affect their shopping satisfaction.…”

Section: Pricementioning

confidence: 99%

An Empirical Study of Perceived Factors Affecting Customer Satisfaction to Re-Purchase Intention in Online Stores in China

Khan¹,

Ling

Shahzad³

2015

JSSM

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Online stores (e-stores) are growing in China. Consumers perceive some factors affecting their satisfaction to re-purchase intention in e-stores. This study investigates the perceived factors affecting customer satisfaction to re-purchase intention in e-stores. The satisfaction toward the online stores channel environment depends on the customer's perception and also online consumer experiences (OCEs) of the active online shopping stores. From a questionnaire survey, 302 usable data are obtained and hypotheses are tested using multiple regression analysis. The analysis suggests that seven constructs-price, convenience, product information, return policy, financial risk, product risk and delivery risk-are significant with customer satisfaction to re-purchase in estores. This study emphasizes that the importance of customer satisfaction provides more benefits and less risk to re-purchase in e-stores. The finding of this study will help e-store's managers/ owners to understand customer's perceptions in online shopping stores and their satisfaction.

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“…La argumentación anterior enlaza directamente con los precios de referencia externos o de contexto (Biswas y Blair, 1991;Cooper, 1969;Mondéjar et al, 2010;Puto, 1987;Ra-jendran y Tellis, 1994;Rosa, 2002;Yadav y Seiders, 1998). Se trata de las informaciones promocionales anunciadas por las empresas, cuya finalidad es proporcionar al consumidor un punto de referencia que aumente su valor percibido con relación al producto (Cebollada y Múgica, 1997; Oubiña, 1997), y que aumente también su credibilidad (Blair y Landon, 1981;Burman y Biswas, 2004;Danny y Lee, 2005;Urbany et al, 1988).…”

Section: Conclusiones E Implicaciones Para La Gestión Empresarialunclassified

Antecedents and consequences of price promotions effectiveness

Díaz¹,

Cataluña²

2012

cuadernosgestion

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Resumen: Partiendo de un enfoque de orientación al mercado, el presente trabajo analiza la influencia que ejercen diversos factores sobre la efectividad de las promociones basadas en precios. Dichos factores están relacionados tanto con el comportamiento de compra (importancia del precio dentro del proceso de decisión y nivel de conocimiento de los precios que poseen los compradores) como con las características socioculturales y demográficas de los consumidores (sexo, nivel de formación y nivel de ingresos). El trabajo empírico desarrollado, basado en una muestra de 600 consumidores, ha permitido trazar un perfil que define a los consumidores más proclives a sentirse atraídos por los precios promocionales. Palabras clave:Promociones, precios, consumidor, comportamiento de compra. Abstract:From an approach of market orientation, the present research analyzes the influence of several factors on the efficiency of price promotions. The above mentioned factors are related to purchase behavior (the importance of price in the decision process and the consumers' level of price knowledge), as well as to the sociocultural and demographic characteristics (gender, education level, and income level). The empirical study developed, based on a sample of 600 consumers, has allowed to draw a common profile for consumers who are attracted to price promotions sales.

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Contextual Effects of Reference Prices in Retail Advertisements

Cited by 212 publications

References 8 publications

The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions

The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions

An Empirical Study of Perceived Factors Affecting Customer Satisfaction to Re-Purchase Intention in Online Stores in China

Antecedents and consequences of price promotions effectiveness

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