Proceedings of the 7th International Conference on Frontiers of Information Technology 2009
DOI: 10.1145/1838002.1838081
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Contextual advertising using keyword extraction through collocation

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Cited by 6 publications
(4 citation statements)
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References 10 publications
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“…Dhiman et al [29] used GLCM and LBP for content-based image retrieval to apply to the CORAL dataset. Suleman et al [30] and Zeeshan et al [31] used contextual techniques to find similarities in 1D and 2D signals. Sukhjeet et al [32] used a hybrid approach which utilizes color space and quaternion moment vector to create this unique feature vector.…”
Section: State Of the Artmentioning
confidence: 99%
“…Dhiman et al [29] used GLCM and LBP for content-based image retrieval to apply to the CORAL dataset. Suleman et al [30] and Zeeshan et al [31] used contextual techniques to find similarities in 1D and 2D signals. Sukhjeet et al [32] used a hybrid approach which utilizes color space and quaternion moment vector to create this unique feature vector.…”
Section: State Of the Artmentioning
confidence: 99%
“…The different nature and disorderly structures require an exceptionally extended data source on the World Wide Web to give solace to the clients. However, these devices are not sufficiently grown to allow coordinated information designs and records ending up being a profoundly compelling variable for the exploration engineers to advance more shrewd devices for information extraction and to spread its data set to give an undeniable degree of authoritative incentive on the web (Khan et al, 2009). This would require the creation of an intricate and complex AI framework equipped for self-ruling action to find and structure web information (Xu et al, 2011).…”
Section: Web Miningmentioning
confidence: 99%
“…To solve the three-horned dilemma of either low-relevance or high-latency or high-load in contextual advertising, Anagnostopoulos et al [1] used text summarization techniques paired with external knowledge to craft short page summaries in real time. Khan et al [15] proposed a strategy which is based on collocation between different words to find out an optimal match between an advertisement and web page. Fan et al [8] presented a SOCA (Sentiment-Oriented Contextual Advertising) framework that aims to combine contextual advertising matching with sentiment analysis to select advertisements that are related to the positive and neutral aspects of a blog and rank them according to their relevance.…”
Section: Related Workmentioning
confidence: 99%