2015
DOI: 10.1080/10350330.2015.1041790
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Context from a social semiotic perspective: a discourse analytical study of the children TV show,Bubble Guppies

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Cited by 3 publications
(6 citation statements)
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“…This links to information gathered in the literature review. The study in which one specific TV show was observed, the Bubble Guppies, served to prove as to how a child grows in terms of pragmatics and sociolinguistics when exposed to media as it allows children to more easily contextualize phrases and words (Atoofi, 2015). They came to the conclusion that the show could propagate intellectual growth, directly correlating to the student survey conducted, with more than half of the participants believing TV shows to affect their linguistic capabilities.…”
Section: Analysis and Discussionmentioning
confidence: 95%
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“…This links to information gathered in the literature review. The study in which one specific TV show was observed, the Bubble Guppies, served to prove as to how a child grows in terms of pragmatics and sociolinguistics when exposed to media as it allows children to more easily contextualize phrases and words (Atoofi, 2015). They came to the conclusion that the show could propagate intellectual growth, directly correlating to the student survey conducted, with more than half of the participants believing TV shows to affect their linguistic capabilities.…”
Section: Analysis and Discussionmentioning
confidence: 95%
“…Saeid Atoofi, a doctorate holder in Applied Linguistics from the University of California, Los Angeles, provides specific information on the effect of mainstream adolescent TV shows, specifically the Bubble Guppies in this case, on a child's growth at an intellectual level (2015). Sociolinguistics and pragmatics, which are complex divisions of linguistics, are frequently defined as the attempt to learn about the meaning of words or sentences given a specific social context (Atoofi, 2015). It then introduces the definition of the social semiotic method, which is the primary method in which this study was conducted as it explores the dynamic between the content and performance capabilities (Atoofi, 2015).…”
Section: Intellectual Growthmentioning
confidence: 99%
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“…In addition, the artists also occasionally wear stunning ethnic outfits and brought traditional instruments to accompany their performance. The visual and art designs have rich semiotics (signs and symbols) that function effectively to accompany body languages of the artists and textual language of the verses to deliver entertaining and meaningful messages (Atoofi, 2015).…”
Section: Creative Entertainment As the Media To Pass On Culturementioning
confidence: 99%