Content Analysis of Official Twitter Account of Under-20 Football World Cup

Abstract

The aim of this study is to examine the content of use of the official Twitter account of the FIFA U-20 World Cup during the period of the organization. It has been sought answers to the questions "What is the intensity of use of the official Twitter account of the FIFA U-20 World Cup?" and "What are the contents of tweets posted via official Twitter account of the FIFA U-20 World Cup?" for this purpose. The official Twitter account of the FIFA U-20 Football World Cup held in Turkey in 2014 was examined and a total of 4558 Tweet content posted via official Tweet account were determined. The frequency distribution was used for the analysis of the data obtained. It was found that the official Twitter account of the FIFA U-20 Football World Cup followed 213 people and had 7494 followers. It was found that 4558 Tweets were posted via the official Twitter account and seen that "overall organization information" with 1558 tweets was in the first place among the contents and respectively, 829 tweets with the content of "match summary", 672 tweets as "re-tweets", 629 tweets with the content of "photo", 456 tweets with the content of "match review", 279 tweets about "personal descriptions about athletes and coaches", 108 tweets "about the football matches" and 30 tweets about "TV programs" followed it when sorted. Although the number of followers was 7494, the number of those who posted tweets was only 168 and this state shows that those who follows the cup prefer to remain as audience. In conclusion, we saw that the official Twitter account of the U-20 Football World Cup has been subject to a one-way flow, mostly. We can say that a re-planning which will ensure an active participation of followers would be more useful.

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