“…For example, it has been shown that a lecture about itch along with presenting pictures of insects, scratch marks, and allergic reactions, increases itching and accompanying scratching behaviour in an audience, as compared to a neutral lecture (Niemeier and Gieler, 2000). However, several other studies on contagious itch demonstrated significant increases in itch and scratching in both patients and healthy subjects (Ogden and Zoukas, 2009;Holle et al, 2012;Lloyd et al, 2013;Ward et al, 2013;Schut et al, 2014), with some studies demonstrating more pronounced responses in patients with chronic itch than in healthy subjects (Papoiu et al, 2011;Schut et al, 2014). In one study, patients with atopic dermatitis (AD) and healthy subjects watched a video either with people scratching or with neutral content, while a histamine or a placebo stimulus was administered.…”