“…While Asch, Festinger, Turner, and Shiller explained herding as a phenomenon that can be seen as (bounded) rational and, in fact, optimal if one considers non‐economic social goals, recent experimental studies have suggested explanations that can be considered suboptimal. These explanations have been argued to result from cognitive biases, causing the information value of consensus to be weighted too heavily (Libby & Rennekamp, ; Seybert & Bloomfield, ). Some studies have further sought to explain herding with reference to emotions, leading to heuristics (see, e.g., De Bondt, , who touches upon this idea in the context of financial analysts’ herding behavior).…”