A synthetic vulcanized styrene-butadiene rubber (R2) was used in this study. The presence of paraf n wax and zinc stearate in the rubber composition prevented the adhesion of R2 rubber to solvent-based polyester-urethane adhesive. To increase the adhesion properties of R2 rubber, a surface treatment with sulfuric acid (cyclization) was applied, and the length of the immersion in sulfuric acid and the time between the immersion time and the neutralization were varied. The treated R2 rubber surfaces were characterized using ATR-IR spectroscopy, contact angle measurements (water, ethanediol), and scanning electron microscopy (SEM). The mechanical properties of the treated rubber were obtained from stress-strain experiments. The joint strength was obtained from the T-peel test on treated R2 rubber/ polyurethane adhesive joints. Due to the penetration of the sulfuric acid into the R2 rubber bulk, the mechanical properties decreased. The treatment with sulfuric acid produced several chemical modi cations on the rubber surface: sulfonation of the butadiene and the creation of C C and C O bonds. Furthermore, the surface treatment of the R2 rubber with sulfuric acid removes paraf n wax from the rubber surface, which had a bene cial effect on adhesion to the polyurethane adhesive. To remove the wax layer, the surface was wiped with petroleum ether solvent after treating the R2 rubber with sulfuric acid. However, in some experiments a progressive migration of wax from the R2 rubber bulk to the surface with time happened. The migration of wax was prevented by increasing the immersion time in H 2 SO 4 by more than 5 min.