Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance

Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Pagani, Margherita

doi:10.1016/j.jbusres.2013.05.046

Cited by 97 publications

(102 citation statements)

References 57 publications

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“…With the only exception of recent works such as Bellmann et al's (2011), the great majority of existing research examining apps has looked at technology uptake and general behavioral outcomes (e.g. Tojib and Tsarenko, 2012;Gao et al, 2013); it has not examined in sufficient detail what attracts app usage or how apps can obtain strong a brand image. In contrast, this work appraises and compares app market performance for different types of branded apps.…”

Section: Discussionmentioning

confidence: 99%

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When Are Apps Worth Paying For?

Stocchi¹,

Guerini²,

Michaelidou³

2017

JAR

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Section: Discussionmentioning

confidence: 99%

“…In terms of existing research on apps and mobile commerce, published works have focused on understanding the drivers of technology adoption (e.g., Tojib and Tsarenko, 2012) or examining consumer attitudes and usage intentions at a general level (e.g., Gao et al, 2013) or for a very limited range of apps (e.g. Bellman et al, 2011).…”

Section: Introductionmentioning

confidence: 99%

When Are Apps Worth Paying For?

Stocchi¹,

Guerini²,

Michaelidou³

2017

JAR

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“…Despite the fact that ease of use is a critical antecedent to adopting mobile services (Gao et al 2013), flow theory suggests that providing a reward at too low a level of difficulty leads to boredom (Csikszentmihalyi 2014). On the other hand, increased difficulty can lead to game abandonment .…”

Section: Rq6: How Does the MIX Of Intrinsic And Extrinsic Rewards Affmentioning

confidence: 99%

Gamification and Mobile Marketing Effectiveness

Hofacker

Ruyter

Lurie

et al. 2016

Journal of Interactive Marketing

343

235

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This is the accepted version of the paper.This version of the publication may differ from the final published version. Permanent repository link Gamification and Mobile Marketing Effectiveness AbstractA variety of business sectors have been buffeted by the diffusion of mobile technology, a trend that presents a variety of difficult challenges but interesting opportunities to marketers. One such opportunity is gamification, which, one hopes, will enhance appeal to mobile consumers.Our sense from both personal experience and the literature is that the gamified mobile apps currently offered by firms mostly miss the mark. We provide a systematic overview of game design and note how principles derived from that field are highly applicable to gamification in mobile marketing settings. We are aided by the work of Schell (2008), whose Elemental GameTetrad Model allows us to offer a coherent look at how gamification should affect mobile marketing outcomes.

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“…Research has started to analyze several phenomena in the mobile phone industry such as the determinants of loyalty towards mobile communications service providers (Lai, Griffin, & Babin, 2009), the antecedents of consumer purchase intentions for mobile valueadded services (Wang & Li, 2012), and consumer attitudes towards and acceptance of mobile advertising (Gao, Rohm, Sultan, & Pagani, 2013;Jun & Lee, 2007). Specifically, Lai et al (2009) revealed that the major loyalty factors among Chinese customers of a telecommunications firm are service quality, value, image, satisfaction; Wang and Li (2012) identified that mobile services personalization, identifiability, and perceived enjoyment are the major antecedents of purchase intentions for mobile value-added services.…”

Section: Smartphones and Technology Adoption Theoriesmentioning

confidence: 99%

“…Specifically, Lai et al (2009) revealed that the major loyalty factors among Chinese customers of a telecommunications firm are service quality, value, image, satisfaction; Wang and Li (2012) identified that mobile services personalization, identifiability, and perceived enjoyment are the major antecedents of purchase intentions for mobile value-added services. With regards to mobile advertising, Gao et al (2013) showed that individual characteristics, namely innovativeness (positive relationship), risk avoidance (negative relationship), and personal attachment (marginally significant, positive relationship) influence customer attitude towards and acceptance of mobile advertising; while Jun and Lee (2007) indicated that mobility, convenience and multimedia service were positively related to attitudes toward mobile advertising.…”

Section: Smartphones and Technology Adoption Theoriesmentioning

confidence: 99%

The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers' repurchase intention of smartphone brands

Filieri

Lin

2017

Computers in Human Behavior

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Use policyThe full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. AbstractDespite the exponential growth of smartphone consumption, to date, very few studies have investigated the factors that influence consumers' repurchase intention of smartphone brands.China has become the world's largest consumer markets for smartphones, therefore understanding young Chinese consumers' repurchase intention in the smartphone market is of crucial importance to smartphone companies. A preliminary qualitative study based on 30 face-to-face interviews has led to the development of a new conceptual framework including aesthetic (design appeal), functional (perceived quality), brand value (brand popularity), social (subjective norm) and cultural influences (mianzi). The newly developed framework has been tested through partial least squares structural equation modeling with a sample of 321 young Chinese smartphone users. The results show that young Chinese customer's smartphone repurchase intention is mainly determined by mianzi, perceived quality, brand popularity, and design appeal. Furthermore, findings also highlight that subjective norm, perceived quality and design appeal affect Chinese people's mianzi.

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Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance

Cited by 97 publications

References 57 publications

When Are Apps Worth Paying For?

When Are Apps Worth Paying For?

Gamification and Mobile Marketing Effectiveness

The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers' repurchase intention of smartphone brands

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