Consumers’ Reliance on Product Information and Recommendations Found in UGC

Cheong, Hyuk Jun; Morrison, Margaret

doi:10.1080/15252019.2008.10722141

Cited by 240 publications

(174 citation statements)

References 32 publications

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“…Studies concerning online and brand community (Grant, Heere, & Dickson, 2011;Devasagayam & Buff, 2008;Ahonen & Moore, 2005;Dholakia, Bagozzi, & Pearo, 2004;McWilliam, 2000;Armstrong & Hagel, 1996), consumer behavior on social media and Web 2.0 ecosystem ((El Ouirdi et al 2014;Hanna, Rohm & Crittenden 2011;Berthon, Pitt, & 5 Campbell 2008;Daugherty, Eastin, & Brigh 2008;Berthon et al, 2007;Kucuk & Krishnamurthy, 2007), UGC and word of mouth (Ding et al, 2014;Cheong & Morrison, 2008;Daugherty, Eastin, & Brigh, 2008;Krishnamurty & Dou, 2008) were analyzed in order to provide a first framework for our research. Most of these studies are not specifically related to sport companies but scholars have become accustomed to use and/or adapt such frameworks related to corporate brand in order to analyze this particular kind of businesses (Grant, Heere, & Dickson 2011;Bristow & Sebastian 2001).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Moreover much UGC across various media is brand-related and has the potential to shape consumer brand perceptions (Smith, Fischer & Yongjian, 2012) but, to our knowledge even if there are some studies in literature devoted to UGCs (Cheong & Morrison, 2008;Krishnamurty & Dou, 2008), only a few analyze the success of UGCs contents in terms of consumer views and feedback.…”

Section: Introductionmentioning

confidence: 99%

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Content and Feedback Analysis of YouTube Videos: Football Clubs and Fans as Brand Communities

Checchinato

Disegna

Gazzola

2015

Journal of Creative Communications

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The use of Web 2.0 tools has been transforming the interaction between companies and their clients, especially for those that are selling emotional products. Consumers are generating and sharing contents concerning their favorite products on the web. Even if this process has been widely acknowledged, only a few studies have been specifically devoted to the analysis of both the contents and the feedback the consumers receive from other users. This paper analyzes the online presence of sport brands through contents that are generated by sport clubs (official contents) and their fans (User Generated Content, UGC) on YouTube. After a description and classification of video contents, it examines the factors that influence the performance of the videos in terms of passive (videos views) and active behavior (any kinds of interaction with videos) among the viewers.In order to carry out this analysis, 125 YouTube channels were considered thereby accounting for a total of 375 videos.Results show that official contents are those preferred by the users/consumers and that if the video displays a passive/purely informative content, the chance of getting an active behavior from the users tends to decrease. These findings may help companies manage their online presence, creating awareness about contents and information that should be spread and shared on the Web.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Content and Feedback Analysis of YouTube Videos: Football Clubs and Fans as Brand Communities

Checchinato

Disegna

Gazzola

2015

Journal of Creative Communications

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“…Friend's recommendations of a specific company/product within certain group will be highly recognized from receivers in this group, since friends often have similar interests (Diffley et al, 2011). According to Cheong & Morrison (2008) users of SNSs most likely become friends with a given brand, and then show support for it, which can lead to a positive eWOM. Furthermore, when SNSs users notice a particular product on friends' profiles, the intention for purchasing this product almost will be high, especially if the products fall within current needs of these users.…”

Section: Ewom Engagement In Snssmentioning

confidence: 99%

Factors Impact Customers Engagement in eWOM on SNSs of Non-Profit Organizations: The Moderating Role of Habit

Bataineh

Al-Smadi²

2015

IJBM

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The purpose of this research is to investigate factors impact Jordanian customer engagement in electronic word of mouth eWOM on social networking sites SNSs of non-profit organizations NPOs. Through a thorough literature review, the researchers developed a framework to describe the relationships between the research independent, dependent and moderating variables. The research sample consisted of 367 respondents who only have running accounts on at least one of these SNSs (Facebook, Twitter, YouTube and Instagram); and who also have had in seeking or sharing for information about one or more of theseNPOs in Jordan (king Hussein cancer center, tkiyet um ali and injaz corporation). Accordingly, multiple regression analysis has been used; the research findings confirmed that perceived trust in contacts on SNSs, customer involvement in SNSs and perceived usefulness respectively impact customers engagement in eWOM on SNSs of NPOs. Moreover, the moderating role of habit was also supported. Thus, the conclusions of this research, recommendations and directions for other researchers within the same field also have been discussed.

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“…Now, there is a more open, user-centric and responsive environment, what empowers both firms and consumers and creates new business models such as social commerce (Cheong and Morrison, 2008;Deighton and Kornfeld, 2009). Social commerce refers to utilizing Web 2.0 in electronic commerce (Kim and Srivastava 2007), in other words, adding Web 2.0 features such as user-generated content to electronic commerce platforms.…”

Section: Introductionmentioning

confidence: 99%

Determining Service Quality Dimensions Of Social Commerce Websites

Erdoğmuş¹

2017

The European Proceedings of Social and Behavioural Sciences

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Since the last decades of the past century, social media and Web 2.0 created radical changes in consumer behavior and business models used. Especially with increasing usage of social media tools among both customers and firms during the past few years, the nature of electronic commerce has changed to make sure that customers are more active and participatory in the process. Hence, a subset of electronic commerce, named as social commerce, occurred as a more social, collaborative, relational, and creative form. The most important point where social commerce differentiates from electronic commerce is its ability to facilitate social networking and information sharing among individuals through tools such as comments, assessments and valuations, in a way similar to social media channels. These differences highlight the necessity of adding new dimensions to the present electronic service quality dimensions and the manifestation of the extents of social commerce service quality. Therefore, the aim of this paper is to specify the service quality dimensions of social commerce platforms.

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Consumers’ Reliance on Product Information and Recommendations Found in UGC

Cited by 240 publications

References 32 publications

Content and Feedback Analysis of YouTube Videos: Football Clubs and Fans as Brand Communities

Content and Feedback Analysis of YouTube Videos: Football Clubs and Fans as Brand Communities

Factors Impact Customers Engagement in eWOM on SNSs of Non-Profit Organizations: The Moderating Role of Habit

Determining Service Quality Dimensions Of Social Commerce Websites

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