Consumers’ Preferences for Wine Attributes: A Best-Worst Scaling Analysis

Stanco, Marcello; Lerro, Marco; Marotta, Giuseppe

doi:10.3390/su12072819

Cited by 39 publications

(45 citation statements)

References 38 publications

(70 reference statements)

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“…Although not the most important criterion for making a wine purchase, the importance of sustainability, among other extrinsic variables, has been documented. Italian wine consumers ranked sustainable certification third, below geographic origin and grape variety, but higher than the other eight attributes, including vintage and price (Stanco et al, 2020). Sauvignon blanc drinkers indicated their' WTP for wine based on several variables, with WTP for wine with a 95/100 critic's score being the highest (US$12.23 over a bottle with no critic score).…”

Section: Ijwbr 341mentioning

confidence: 97%

Identifying wine consumers interested in environmentally sustainable production practices

Kelley

Todd

Hopfer

et al. 2021

IJWBR

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Purpose This study aims to characterize several wine consumer segments who were “likely” to sample (i.e. taste before purchasing) wine from vineyards using cover crops, a sustainable production practice that reduces herbicide applications, and identify those with a greater probability of being a viable target market based on survey responses. Design/methodology/approach A total of 956 wine consumers from the Mid-Atlantic and boarding US states were separated into segments based on an ECHAID (exhaustive Chi-square automatic interaction detector) classification tree from internet survey responses. Findings Out of the 12 created segments, 6 (n = 530, 72% of training data) contained participants who were at least 1.02 times (index score =102%) more “likely” to try the wine compared to the overall sample and were willing to pay $18.99 for a 750-mL bottle of the wine, which included a $1 surcharge to cover associated production costs. Of these, three (n = 195, 26%) had the greatest potential for which a marketing plan could be developed (index scores of 109%–121%), with over half in each segment willing to pay $20.99 for the bottle of wine, which could motivate growers to consider implementing this sustainable strategy. Originality/value Although several segments of participants were “likely” to sample the sustainably produced wine, an ECHAID classification tree allowed us to identify participants who would not pay $18.99 for a 750-mL bottle of wine, even after learning about the use of cover crops and the trade-off ($1 bottle surcharge). By narrowing the number of potential “likely” segments to those with a greater potential of sampling the wine, more purposeful marketing strategies can be developed based on demographics, attitudes, and behaviors defined in the model.

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Section: Ijwbr 341mentioning

confidence: 97%

Identifying wine consumers interested in environmentally sustainable production practices

Kelley

Todd

Hopfer

et al. 2021

IJWBR

View full text Add to dashboard Cite

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“…The BWS approach is a preference elicitation technique developed by Finn and Louviere [18], in which respondents are invited to choose the best (or most preferred) and the worst (or least preferred) items from a series of choice sets [19]. BWS has been shown to better differentiate amongst objects perceived to be of similar importance over alternative rating and direct ranking methods [14], and is widely used in several disciplines, including agricultural environment [12,14,19], health [20], and marketing [21].…”

Section: Survey Designmentioning

confidence: 99%

Farmers’ Adoption Preferences for Sustainable Agriculture Practices in Northwest China

Nong

Yin

et al. 2020

Sustainability

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In the highest soil erosion regions of arid and semiarid northwest China, water resource deficits and farmland misuse have further exacerbated soil degradation. Therefore, understanding how farmers in diverse agroclimatic zones perceive and respond to different conservation practices is important to the implementation of sustainable agriculture practices (SAPs). To this end, this study uses a best–worst scaling approach to examine the adoption preferences for nine SAPs among grain and cash crop farmers and investigates the influence of farm and climatic characteristics on adoption preferences based on a face to face survey of 554 households in Gansu province, which is classified as an arid and semiarid area in northwest China. Both grain and cash crop farmers had stronger preferences for the practices of using organic instead of chemical fertilizers and of improving irrigation practices. In addition, while cash crop farmers also had strong preferences for cover crop-related practices, they preferred long-term fallows least. Household income, livestock, and precipitation influence the potential perceived importance of SAPs. The different perceived importance of these practices suggests new possible combinations or packages for a sustainable agriculture program during the cropping structure adjustment in Gansu.

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“…A number of studies investigated preferences and found that taste is an important preference driver in Australian wine consumers [ 69 ] and that that innovative wine attributes, including alcohol-free wine, were ranked among the least important attributes in a sample of Italian wine consumers [ 70 ]. Alcoholic aroma and flavour contributed as positive preference drivers for the acceptance of non-alcoholic beer in a sample of beer consumers [ 71 ].…”

Section: Resultsmentioning

confidence: 99%

Production, Consumption, and Potential Public Health Impact of Low- and No-Alcohol Products: Results of a Scoping Review

2021

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Switching from higher strength to low- and no-alcohol products could result in consumers buying and drinking fewer grams of ethanol. We undertook a scoping review with systematic searches of English language publications between 1 January 2010 and 17 January 2021 using PubMed and Web of Science, covering production, consumption, and policy drivers related to low- and no-alcohol products. Seventy publications were included in our review. We found no publications comparing a life cycle assessment of health and environmental impacts between alcohol-free and regular-strength products. Three publications of low- and no-alcohol beers found only limited penetration of sales compared with higher strength beers. Two publications from only one jurisdiction (Great Britain) suggested that sales of no- and low-alcohol beers replaced rather than added to sales of higher strength beers. Eight publications indicated that taste, prior experiences, brand, health and wellbeing issues, price differentials, and overall decreases in the social stigma associated with drinking alcohol-free beverages were drivers of the purchase and consumption of low- and no-alcohol beers and wines. Three papers indicated confusion amongst consumers with respect to the labelling of low- and no-alcohol products. One paper indicated that the introduction of a minimum unit price in both Scotland and Wales favoured shifts in purchases from higher- to lower-strength beers. The evidence base for the potential beneficial health impact of low- and no-alcohol products is very limited and needs considerable expansion. At present, the evidence base could be considered inadequate to inform policy.

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Consumers’ Preferences for Wine Attributes: A Best-Worst Scaling Analysis

Cited by 39 publications

References 38 publications

Identifying wine consumers interested in environmentally sustainable production practices

Identifying wine consumers interested in environmentally sustainable production practices

Farmers’ Adoption Preferences for Sustainable Agriculture Practices in Northwest China

Production, Consumption, and Potential Public Health Impact of Low- and No-Alcohol Products: Results of a Scoping Review

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