In the highest soil erosion regions of arid and semiarid northwest China, water resource deficits and farmland misuse have further exacerbated soil degradation. Therefore, understanding how farmers in diverse agroclimatic zones perceive and respond to different conservation practices is important to the implementation of sustainable agriculture practices (SAPs). To this end, this study uses a best–worst scaling approach to examine the adoption preferences for nine SAPs among grain and cash crop farmers and investigates the influence of farm and climatic characteristics on adoption preferences based on a face to face survey of 554 households in Gansu province, which is classified as an arid and semiarid area in northwest China. Both grain and cash crop farmers had stronger preferences for the practices of using organic instead of chemical fertilizers and of improving irrigation practices. In addition, while cash crop farmers also had strong preferences for cover crop-related practices, they preferred long-term fallows least. Household income, livestock, and precipitation influence the potential perceived importance of SAPs. The different perceived importance of these practices suggests new possible combinations or packages for a sustainable agriculture program during the cropping structure adjustment in Gansu.
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