In Mexico and other countries, new warning labeling has been implemented on prepackaged food and beverage packaging, with the aim of alerting consumers to excesses of critical nutrients. Objective: to know the level of knowledge that the population of Chilpancingo has, in relation to the new labeling of foods and beverages sold in supermarkets and commercial stores. The type of sampling is non-probabilistic for convenience. A questionnaire containing 24 questions related to the new labeling was applied to 317 people. The average age was 21.95± 7.9 SD. 54% are women. 27.2% check the labeling, 26% buy the product, even if it has the 5 warning seals. Conclusion: 10% of respondents are not aware of the new labeling and less than half (42%) understand the meaning of the warning octagons on the labels.