Consumers’ perception of store image of joint venture shopping centres: first-tier versus second-tier cities in China

Wong, Grace; Lu, Yu

doi:10.1016/s0969-6989(01)00039-x

Cited by 54 publications

(31 citation statements)

References 11 publications

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“…The supply side was more abstract and strategic, and the demand side was more tangible and functional. For instance, brand administrators focused on the notion of "the best 16 16 UK city" as a future vision, while the demand side emphasized functional improvements in the physical facilities to enhance experiences (Wong & Yu, 2003). This finding corroborates extant knowledge that brand perceptions operate on different levels across stakeholder groups (e.g., Merrilees et al, 2009).…”

Section: Discussionsupporting

confidence: 69%

Demand- and supply-side perspectives of city branding: A qualitative investigation

Hultman

Yeboah-Banin

Formaniuk³

2016

Journal of Business Research

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2Demand-and supply-side perspectives of city branding: A qualitative investigation AbstractCity branding has become an invaluable source of differentiation for cities around the world as competition between places continues to grow. The current study addresses gaps in extant city branding literature by investigating the brand vision model on a second-tier UK city, Leeds, from the perspective of both brand steerers and brand consumers. The qualitative research approach and case study results from brand steerers and consumers reveal that a high degree of buy-in exists among leading brand steerers. Furthermore, findings indicate some significant differences between the steerers and citizens' vision for the city's brand that prevents the two sets of viewpoints from being strongly aligned; although communalities exist between stakeholder groups, the supply side is taking a more strategic direction whereas the demand side is more pragmatic. Managerial and theoretical implications provide practical recommendations for managers as well as broader suggestions for the research area in general.

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Section: Discussionsupporting

confidence: 69%

Demand- and supply-side perspectives of city branding: A qualitative investigation

Hultman

Yeboah-Banin

Formaniuk³

2016

Journal of Business Research

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“…Research on store image has yielded a large number of attributes ( Martineau, 1958 ;James et al , 1976 ;Peter and Olson, 1990 ). Store image has been found to be linked to store loyalty and patronage decisions ( Assael, 1992 ;Wong and Yu, 2003 ). Hansen and Deutscher (1978) used a base of 485 consumers in Ohio and examined the relative importance of the various aspects of retail image to different consumer segments.…”

Section: Related Studiesmentioning

confidence: 99%

Customer expectations of store attributes: A study of organized retail outlets in India

Ghosh

Tripathi²,

Kumar³

2010

J Retail Leisure Property

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The phenomenal growth of retail in India is refl ected in the rapid increase in number of supermarkets, departmental stores and hypermarkets in the country. However, this unprecented growth trend has been challenged by the shadow of the current economic slowdown, which has raised a fear of dip in consumption and slowdown of growth for Indian organized retailers. At a time when consumer spending is on decline, success will lie with those retailers that can drive customer loyalty by responding to the demands of the discerning consumer. This study is an attempt to address issues related to store attributes and their relevance in the store selection process. Eleven variables (store attributes) have been identifi ed in this article based on theory and judgment. Factor analysis has yielded three factors: Convenience & Merchandise Mix, Store Atmospherics and Services. The factors identifi ed and recommendations made in the article would be of use to retailers in designing their outlets with store attributes that would meet the expectations of shoppers and thus motivate them towards store patronage decisions.

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“…Wong and Yu (2003) developed a multi attribute model, consisting of 21 attributes, to analyse the image of joint venture shopping centers in China. These attributes were grouped into six dimensions, namely location, merchandise, service, popularity, facilities and sales and incentives.…”

Section: Patronage Behaviourmentioning

confidence: 99%

Importance of apparel store image attributes: Perceptions of female consumers

2006

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This qualitative research focused on identifying those store image attributes perceived as important by a selected group of female apparel consumers. In addition, their perception of Lindquist’s proposed dimensions of store image attributes was examined. Data were collected by means of eight focus groups. The non-verbal quali-quantive Schutte Visual Scale was employed to quantify responses. Results indicated that Merchandise and Clientele were perceived as the most important dimensions, followed by Service. The dimension Physical facilities was perceived as the least important. Differences between age and population groups were investigated. The store image attribute dimensions generated by the respondents differed slightly from those proposed by Lindquist. Implications for retailers and for further research were formulated.

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Consumers’ perception of store image of joint venture shopping centres: first-tier versus second-tier cities in China

Cited by 54 publications

References 11 publications

Demand- and supply-side perspectives of city branding: A qualitative investigation

Demand- and supply-side perspectives of city branding: A qualitative investigation

Customer expectations of store attributes: A study of organized retail outlets in India

Importance of apparel store image attributes: Perceptions of female consumers

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