Consumers’ Behavioural Intention to Accept of the Mobile Wallet in Malaysia

Abstract

A mobile wallet is a part of financial technology products and it is still in the infant stage in Malaysia. This study applied 2 theories such as Theory of Reasoned Action and Theory of Acceptance Model. The research objectives of this paper are 1) to investigate the factors influencing consumers’ behavioural intention to accept of the mobile wallet in Malaysia, 2) to analyze the relationships between perceived usefulness, perceived ease of use, perceived security, social influence, price value, social media, brand image, and behavioural to accept the mobile wallet, and 3) to examine the relationship between the behavioural and intention to accept of the mobile wallet in Malaysia. Quantitative data analysis was employed in this study. The results implied that perceived usefulness, perceived ease of use, social influence, and brand image have a significant relationship on the consumers’ behavioural to accept of the mobile wallet, and also the consumers’ behavioural has a significant relationship on the intention to accept mobile wallet. Considerably, the mobile wallet companies can formulate appropriate marketing decisions in designing a more personalized mobile wallet to Malaysian consumers and protect the benefits of consumers’ secured digital payment to motivate mobile wallet acceptance.

Understanding intentions and actual use of mobile wallets by millennial: an extended TAM model perspective

“…Recent study concluded that PU positively influences that attitude and intentions of users in mobile wallet context (Chawla and Joshi, 2019). In this view, earlier studies posited that the intention to use mobile payment services is positively influenced by PU (Routray et al, 2019;Routray, 2019;Pertiwi et al, 2020;Jin, 2020). Hence, based on these arguments, it can be hypothesized that: H1.…”

Understanding the key drivers in using mobile payment among Generation Z

“…Most m-payment studies confirmed perceived security as a significant determinant that influences the usage of m-payment (Zhao and Bacao, 2021;Oliveira et al, 2016;Moorthy et al, 2020;Liébana-Cabanillas et al, 2018). Surprisingly, Jin et al (2020) found that perceived security did not positively influence customers' behavior intention to use m-payment in Malaysia. However, Francis and Hoefel (2018) argued that Gen Z-ers put security as their priority.…”

Analisis Pengaruh Brand Image, Trust, Security, Perceived Usefulness, Perceived Ease Of Use Terhadap Adoption Intention Fintech Di Kota Batam

“…Berdasarkan penelitian Krisnawati dan Ketut (2019) mengemukakan kalau brand image membawa pengaruh positif dan signifikan terhadap adoption intention fintech. Penelitian tersebut diperkuat oleh beberapa penelitian lain yang dikaji oleh Hu et al (2019) dan Jin et al (2020). Namun pada penelitian Indrawati dan Pattinama (2021) menyatakan brand image tidak signifikan terhadap adoption intention fintech.…”

“…, Fernando et al (2018),Teng et al (2018),Luna et al (2019),Wong dan Mo (2019),Meyliana et al (2019),Gupta et al (2019),Putritama (2019),Hu et al (2019),Chong et al (2019),Jin et al (2020) dan Abebe dan Lessa (2020). Namun pada beberapa penelitian lain yang dikaji olehCandra et al (2020),Ma et al (2018) danDastan dan Gurler (2016).…”