Consumers’ Awareness, Perceived 
 Ease of Use toward Information Technology Adoption in 3G Mobile Phones’ 
 Usages in India

Velmurugan, Manivannan Senthil; Velmurugan, Masa Sakthi

doi:10.3923/ajm.2014.1.23

Cited by 19 publications

(14 citation statements)

References 39 publications

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“…The first generation having provided only with a form of analogue voice call was developed into second generation offering novel services like transmission of text message based on digital data transfer other than voice call to phone subscriber [5]. 3G overcame the functional limitations of 2G and low data rate features faster data rate, larger geographical network coverage, and multimedia services [6]. However, when 3G technology reached the boundary of its capacity due to increase of continuous data volume, LTE and LTE-A were commercialized and being used.…”

Section: Introductionmentioning

confidence: 99%

A Study on Factors Affecting the Adoption of LTE Mobile Communication Service: The Case of South Korea

Park

Hyuk

Noh

2015

Wireless Pers Commun

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Smartphones have a big advantage making infinite expandability possible by downloading new applications consistently through application store. These new devices provide us with multimedia features such as high quality voice calls, listening to music, and internet searching while previously cell phone just executed functions of voice calls, SMS, and PDA. So, recently people's interest in mobile communication service is on the increase. When 3G service reached the boundary of its capacity due to increase of continuous data volume, LTE and LTE-A was commercialized and is being used. The goal of this study is to find factors affecting the intention to adopt LTE service through a survey conducted in South Korea. The present study focused on the functional dimension including cost, speed, and security, the social dimension including social influence, and the personal dimension including personal innovativeness and self-efficacy to find out their effects on intention to accept LTE service. As a result, our study showed the cost and speed of LTE service were not significant variables. Also, there were no differences between the effects of perceived usefulness, perceived ease of use, and perceived enjoyment on intention to use LTE service.

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Section: Introductionmentioning

confidence: 99%

A Study on Factors Affecting the Adoption of LTE Mobile Communication Service: The Case of South Korea

Park

Hyuk

Noh

2015

Wireless Pers Commun

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“…For example, Shaikh and Karjaluoto (2015) analyzed a total of 55 studies, from January 2005 to March 2014, and reported that although several factors have been identified as relevant factors to be considered (e.g., users' experience and users' awareness), they have not been sufficiently measured. Awareness has been shown to have a positive effect on Information Technology (IT) adoption in 3G mobile phones' usage (Velmurugan & Velmurugan, 2014). Likewise, Shaikh and Karjaluoto (2015) demonstrated the importance of considering users' awareness with respect to m-banking use.…”

Section: Literature Reviewmentioning

confidence: 97%

An Empirical Examination of Customers’ Mobile Phone Experience and Awareness of Mobile Banking Services in Mobile Banking in Saudi Arabia

Alkhaldi

2017

IJIKM

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Aim/Purpose: This work aims to understand why a disparity between the popularity of smart phones and the limited adoption of m-banking exists. Accordingly, this study investigates factors that affect a person’s decision to adopt m-banking services. Such an investigation seeks to determine if and to what extent customers’ mobile phone experience as well as their awareness of m-banking services influence their intention to use such services? Background: This study developed a conceptual model to determine the influence that users’ mobile phone experience as well as users’ awareness of m-banking services had on users’ behavioral intention to use m-banking in Saudi Arabia. Methodology: The quantitative method used to collect data was a survey questionnaire tech-nique. A questionnaire with non-structured (close-ended) questions was formulated. A random sample, targeting banking customers in Saudi Arabia, was selected. This study collected data using a cross-sectional survey. Of those surveyed, 389 provided valid responses eligible for data analysis. SPSS v.22 was used to analyze the data. Contribution: This study produced helpful results and a new m-banking conceptual model. The developed conceptual model focused integrally on users’ awareness and experience as antecedents of m-banking adoption and highlighted the im-portance of differentiating between measuring the users’ characteristics in adopting e-banking in general and m-banking services in particular. In addition, this type of model has the ability to synthesize new control variables as well as to study technology acceptance in developing countries. This study, based on an extended UTAUT model, set out to discover what factors might affect customers’ intentions to use m-banking in Saudi Arabia. Findings: The results show that service awareness has a direct effect on performance and effort expectancy, but not on perceived risk. Moreover, mobile phone experience fails to impact the relationships in the same hypothesized direction. As anticipated, performance expectancy, effort expectancy, and perceived risk have direct and significant effects on behavioral intentions to use m-banking. However, customer awareness fails to impact the relationships of performance expectancy, effort expectancy, and perceived risk on behavioral intentions to use m-banking. Recommendations for Practitioners: Banks should target customers by distributing useful information and applying measures to increase acceptance. Banks need to introduce something imaginative to convince bank customers to abandon existing service channels and adopt m-banking services. Banks should make m-banking services the easiest service for conducting bank transactions and/or help customers conduct transactions that they cannot do any other way. Recommendation for Researchers: Other factors, such as trust, culture, and/or credibility should be investigated along with user’s awareness and experience factors in m-banking services. There is a need to focus on a specific type of m-banking. Thus, it may be fruitful to study the adoption of different systems of m-banking services. Impact on Society: This study suggests that m-banking services should be designed and built based on a deep understanding of customers’ needs using extensive testing to assure that applications and sites function well in a mobile setting. Future Research: Future researchers should apply the conceptual model developed in this study in different settings, different countries, and to different technologies.

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“…A number of large commercial banks offer mobile banking, among them: State Bank of India, Union Bank of India, PNB, ICICI, HDFC, and Axis Bank [6]. Mobile banking in India was expected to have an annual growth rate of 43% between 2012 and 2016 [7] mainly due to the rapidly growing number of cell phone users who can access 3G and 4G technologies. Mobile banking offers not only account information and payment & transfer services but also portfolio management, general and technical support, and programs to increase affective loyalty, the feelings of the consumer for the service and a determinant of recommendation to friends and family, and behavioral loyalty [2].…”

Section: Mobile Banking In Indiamentioning

confidence: 99%

Mobile Banking in India

Klieb¹,

Paun²,

Malhotra³

2019

Proceedings of the 18th International Conference on INFORMATICS in ECONOMY Education, Research and Business Technologies

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This work presents empirical research into factors that influence consumers in India to use Mobile Banking. The work uses a model derived from the Technology Acceptance Model and its offshoots UTAUT and TAM3. Most TAM-like models have acceptance as the dependent variable. However, this work uses the likelihood to use (start using or continue using) mobile banking as a more relevant variable. The model provides a good fit to the likelihood to use mobile banking. A cross-over effect was found, in contradiction with the TAM3 model. Arguments are given as to why a cross-over is plausible for this case. The influence of peers was found to be important. We also check whether there are any differences in the way women and men do mobile banking in India and conclude that the women's stated insecurity, maybe a cultural artefact, had no influence on the participation in mobile banking.

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Consumers’ Awareness, Perceived Ease of Use toward Information Technology Adoption in 3G Mobile Phones’ Usages in India

Cited by 19 publications

References 39 publications

A Study on Factors Affecting the Adoption of LTE Mobile Communication Service: The Case of South Korea

A Study on Factors Affecting the Adoption of LTE Mobile Communication Service: The Case of South Korea

An Empirical Examination of Customers’ Mobile Phone Experience and Awareness of Mobile Banking Services in Mobile Banking in Saudi Arabia

Mobile Banking in India

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