Mobile Banking in India

Abstract

This work presents empirical research into factors that influence consumers in India to use Mobile Banking. The work uses a model derived from the Technology Acceptance Model and its offshoots UTAUT and TAM3. Most TAM-like models have acceptance as the dependent variable. However, this work uses the likelihood to use (start using or continue using) mobile banking as a more relevant variable. The model provides a good fit to the likelihood to use mobile banking. A cross-over effect was found, in contradiction with the TAM3 model. Arguments are given as to why a cross-over is plausible for this case. The influence of peers was found to be important. We also check whether there are any differences in the way women and men do mobile banking in India and conclude that the women's stated insecurity, maybe a cultural artefact, had no influence on the participation in mobile banking.