Consumers'Attention to the Brief Summary in Print Direct-to-Consumer Advertisements: Perceived Usefulness in Patient–Physician Discussions

Menon, Ajit M.; Deshpande, Aparna; Perri, Matthew; Zinkhan, George M.

doi:10.1509/jppm.22.2.181.17636

Cited by 40 publications

(19 citation statements)

References 24 publications

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“…Although similar to those in other studies (e.g., Aikin, Swasy, & Braman, 2004;Menon et al, 2003;Slaughter, 2002), the high numbers in our study could be partly due to the fact that the figures are self-reports. Critics (e.g.…”

Section: Medical Professionals' Attitudes Toward Patients Asking For supporting

confidence: 91%

Attitudes and Self-Reported Behavior of Patients, Doctors, and Pharmacists in New Zealand and Belgium Toward Direct-To-Consumer Advertising of Medication

Dens

Eagle

Pelsmacker

2008

Health Communication

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Disclaimer UWE has obtained warranties from all depositors as to their title in the material deposited and as to their right to deposit such material. UWE makes no representation or warranties of commercial utility, title, or fitness for a particular purpose or any other warranty, express or implied in respect of any material deposited. UWE makes no representation that the use of the materials will not infringe any patent, copyright, trademark or other property or proprietary rights. UWE accepts no liability for any infringement of intellectual property rights in any material deposited but will remove such material from public view pending investigation in the event of an allegation of any such infringement. PLEASE SCROLL DOWN FOR TEXT.DTCA for medication

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Section: Medical Professionals' Attitudes Toward Patients Asking For supporting

confidence: 91%

Attitudes and Self-Reported Behavior of Patients, Doctors, and Pharmacists in New Zealand and Belgium Toward Direct-To-Consumer Advertising of Medication

Dens

Eagle

Pelsmacker

2008

Health Communication

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“…This information may be accessible through links from the home page and interior pages, in PDFs that report full prescribing information, or most commonly, on the bottom of the home page and selected interior pages, separated from the benefi t information requiring scrolling to read. 13 There is no specifi c research that reports how likely consumers are to read the bottom-of-page risk information, although one would expect the number to be quite low when one extrapolates from the relatively low number of individuals who read and pay attention to similar ' fi ne print ' or ' Brief Summary ' information on print DTC advertisements 14,15 and when one considers consumers ' preference that side effect information be placed higher rather then lower on a web page. 16 Although research has been conducted to determine better ways to present risk and side effect information outside of the Internet, 17,18 there is no empirical research that explores how manipulations of the form and placement of the side effect risk statement on a pharmaceutical web site affects the recall of specifi c side effects.…”

Section: Purpose Of the Researchmentioning

confidence: 99%

The effect of placement and modality on the recall of information from pharmaceutical web sites

Davis¹

2009

J Med Market

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The Internet, particularly pharmaceutical web sites, have become an important and preferred source of drug and health information. Two studies were conducted to determine how information on pharmaceutical web sites can be presented to maximize processing and recall. Study One focused on the relationship between the placement of side effect information and subsequent recall of that information. Study Two focused on web site content, specifically information about the drug and the medical condition that the drug is designed to treat. This latter study explored how recall is affected by the mode through which information is presented (audio versus text) and the specific way the mode of presentation is used (combined versus singular audio presentation; integrated text versus pop-up windows). The results of both studies indicate that placement and form of presentation exert a significant influence on subsequent recall, particularly when these influences are examined across age groups. Implications for the development of pharmaceutical web sites are provided.

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“…(4) effects of DTC drug advertising on non-consumer stakeholders and the health care system; (5) attitudes and behaviors of health care professionals toward DTC drug advertising; (6) DTC drug advertising public policy and regulatory issues; (7) message content of DTC drug advertising; and (8) content and format of DTC drug web sites (e.g., Allison-Ottey, Ruffin, and Allison 2002;Balazs, Yermolivich, and Zinkhan 2000;Bell, Wilkes, and Kravitz 2000;Calfee 2002;Coney 2002;Davis 2000;Deshpande et al 2003;FDA 1999;Findlay 2001;Graber and Weckmann 2002;Gonul, Carter, and Wind 2000;Hoek and Gendall 2002;Huh and Becker 2002;Kopp and Bang 2000;Macias and Lewis 2002;Menon et al 2003aMenon et al , 2003bWilkes, Bell, and Kravitz 2000;Zachary et al 2002).…”

Section: Health Marketing Quarterlymentioning

confidence: 99%

Media Credibility and Informativeness of Direct-to-Consumer Prescription Drug Advertising

Huh

DeLorme

Reid

2004

Health Marketing Quarterly

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In this article, we report the results of a study conducted to determine consumer perceptions of the media credibility and informativeness of direct-to-consumer prescription drug advertising (DTC advertising) and to examine how those perceptions are influenced by consumer predispositions and demographic characteristics, especially consumer age. This study specifically surveyed older consumers, who are the most significant market segment for prescription drugs and particularly susceptible and vulnerable to commercial persuasion. Older consumers' perceptions of DTC advertising were found to be neutral but their evaluation of informativeness was found to be more positive. Attitude toward DTC advertising and DTC advertising familiarity predicted perceived credibility across various media and attitude toward DTC advertising was the most prominent predictor of perceived informativeness. Age and usage of different media were also found to predict credibility and informativeness of DTC advertising in certain types of media. This study's findings provide insight into how older consumers evaluate various DTC advertising media as an information source.

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Consumers'Attention to the Brief Summary in Print Direct-to-Consumer Advertisements: Perceived Usefulness in Patient–Physician Discussions

Cited by 40 publications

References 24 publications

Attitudes and Self-Reported Behavior of Patients, Doctors, and Pharmacists in New Zealand and Belgium Toward Direct-To-Consumer Advertising of Medication

Attitudes and Self-Reported Behavior of Patients, Doctors, and Pharmacists in New Zealand and Belgium Toward Direct-To-Consumer Advertising of Medication

The effect of placement and modality on the recall of information from pharmaceutical web sites

Media Credibility and Informativeness of Direct-to-Consumer Prescription Drug Advertising

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