Abstract:Abstract. This study aimed to determine the effect of consumer trust on buying interest in online shopping on e-commerce shopee. Low consumer confidence is a barrier to increasing buying interest in e-commerce. This causes low buying interest and the emergence of fear to make online transactions. This study is qualitative research. The participants were 97 students from the faculties of psychology, teacher training, and economics Universitas Muhammadiyah Gresik which were obtained by incidental sampling. Colle… Show more
“…Perkembangan teknologi saat ini mengalami peningkatan yang begitu cepat dan pesat [1]. Hal tersebut memberikan dampak yang besar terhadap kehidupan masyarakat dan dunia bisnis [2].…”
This study aims to analyze the influence of perceived risk, perceived reputation, and online trust on shopper's online purchase intention. The population in this study is the city of Bandar Lampung as many as 300 respondents. The sampling technique is Purposive Sampling. Data analysis using SEM (Structural Equation Model) with the PLS 3 program. The results of this study indicate that Perceived Risk has a significant positive effect on online trust, perceived reputation has a significant positive effect on online trust, online trust has a significant positive effect on purchase intention, Perceived Risk has a positive effect significant to purchase intention, Perceived reputation has a significant positive effect on purchase intention.
“…Perkembangan teknologi saat ini mengalami peningkatan yang begitu cepat dan pesat [1]. Hal tersebut memberikan dampak yang besar terhadap kehidupan masyarakat dan dunia bisnis [2].…”
This study aims to analyze the influence of perceived risk, perceived reputation, and online trust on shopper's online purchase intention. The population in this study is the city of Bandar Lampung as many as 300 respondents. The sampling technique is Purposive Sampling. Data analysis using SEM (Structural Equation Model) with the PLS 3 program. The results of this study indicate that Perceived Risk has a significant positive effect on online trust, perceived reputation has a significant positive effect on online trust, online trust has a significant positive effect on purchase intention, Perceived Risk has a positive effect significant to purchase intention, Perceived reputation has a significant positive effect on purchase intention.
“…In addition, limited studies have attempted to analyse the fraud threats in the Shopee platform. Previous research mainly concentrated on the quality of products offered (Thwe, Tungkasthan & Jongsawat, 2021), the feasibility of this platform as an e-commerce system (Suroso et al, 2020;Erpurini, 2021), and the investigation of customer's perception and behaviour towards this platform (Hidayah & Putri, 2021;Savero & Usman, 2021;Hidayah & Rejeki, 2021). Some exceptions include Km and Tamalanrea (2021) and Sufriadi (2021), whereby they explored fraud threats from the law perspective on buying and selling between buyer and seller via the online platform.…”
Shopee is one of the prominent online shopping platforms in Malaysia. Nonetheless, countless scam cases were reported on the platform, particularly on money fraudulent activities. This study constructed a quantitative model through linear programming that assessed sentiments based on customers’ reviews. Reviews from three selected Shopee products (‘M3 Smart Health Watch’, ‘Sony Headset Wired Gaming Headphone’, and ‘20000mAh Pineng 100% Original Powerbank’) were analysed using the proposed model. The data were converted into measurable metrics to enable quantitative fraud detection. The model enabled the early detection of possible money fraudulent activities on Shopee products based on customers’ reviews. Resultantly, ‘M3 Smart Health Watch’ is an authentic Shopee product. In contrast, ‘Sony Headset Wired Gaming Headphone’ and ‘20000mAh Pineng 100% Original Powerbank’ are money fraud products sold by scammers. The proposed model utilises free and readily available software, thus extending its usability to other small business owners.
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