“…Consistent with social learning theory (Cheung & Thadani, 2012;Kulmala, 2011;Mudambi & Schuff, 2010;Rabjohn, Cheung, & Lee, 2008;Sher & Lee, 2009), this research asserts online social interactions bring benefits to consumers, as they can learn about products and services, which may relieve their perceived risks during online shopping. However, impediments of social learning, concerns with doubt of credibility of learning, can also be raised through interacting with others because online communications suffer from a lack of face-to-face experience with unknown individuals.…”