A study on parameters of online reviews content that influence consumers buying behaviour- an Indian perspective

devedi, prashant; Sujatha, R.; Pathak, Ruchi

doi:10.24052/jbrmr/v11is04/asopoorcticcbbaap/pd/rs/rp

Cited by 12 publications

(6 citation statements)

References 11 publications

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“…Brand image is an aggregate term representing the consumers’ overall perceptions, feelings, uniqueness of associations, favorability, beliefs, appraisals about a brand developed through their experiences [ 77 , 78 ]. The consumer identifies brand image by inferring the association, attitude, belief, evaluation, and overall impression of a brand [ 79 ].…”

Section: Literature Reviewmentioning

confidence: 99%

Contrariwise obesity through organic food consumption in Malaysia: a signaling theory perspective

et al. 2022

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Background: the context and purpose of the study Unhealthy food consumption has raised an alarming situation of obesity among Asian nations and posing serious threats to human health. Recent studies have acknowledged that organic food consumption has been contrariwise associated with obesity. The consumption of healthy food has received research attention in social marketing and several antecedents and consequences have been identified. However, to date, there is a void in literature that how social, individual, and marketing elements together tradeoff in predicting a healthy lifestyle. Thus, the current investigation unfolds the antecedents of healthy foods’ adoption in Asia by integrating the brand signaling and theory of planned behavior. Methods The data of 241 respondents were collected from selected social media Facebook communities through a survey using assessed 42 questions. For this purpose, participants’ Facebook accounts were selected from the online healthy communities such as ‘Diet Suku Suku Separuh’ (469,000 followers), ‘Hiking, and Camping around Malaysia’ (351,200 followers), and ‘Healthy Malaysia’ (332 followers). The enumerator also engaged with the online community by liking posts and following health accounts. Results The data was analyzed using PLS (SEM) approach, the outcomes of hypotheses revealed interesting information that health consciousness not significantly predicts the purchase intention of healthy food. All antecedents were significant contributors to the prediction of foods’ purchase intentions in this study. However, the findings indicated that no positive relationship exists between brand image identifications and brand credibility identifications, and healthy foods’ purchase intentions identifications. The findings also indicated that no positive relationship exists between health consciousness identifications and healthy foods’ purchase intentions identifications. Conclusions: (summary and potential implications) Owing to the perilous increase in obesity among the general public in Asia. This study reinforced the factor that can help in the adoption of a healthy lifestyle. The study validated that a healthy lifestyle is reliant on the consumers’ health consciousness, environmental concern, and innovativeness through motivating the consumers’ healthy foods’ purchase intentions. Surprisingly, the results highlighted that respondents have not identified brand image and credibility as an antecedent of purchase intention. Given that organic food brands are somewhat new in Asian markets and therefore, brands must endure crisis marketing practices to improve their brand recognition. Therefore, policymakers must facilitate the food promotional activities that are critical to enhancing the perceived benefits of organic food to combat issues like obesity. This paper offers a foundation for future empirical investigations in Asia and various stakeholders on how to promote a healthy lifestyle in Asia. Specifically, the results will help policymakers to offer positive policies and procedures for the improvement of a healthy lifestyle through the understanding of the antecedents and consequences of health-conscious consumers’ healthy foods’ purchase intentions.

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Section: Literature Reviewmentioning

confidence: 99%

Contrariwise obesity through organic food consumption in Malaysia: a signaling theory perspective

et al. 2022

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“…Menurut (Devedi et al, 2017) ulasan pelanggan Online memiliki pengaruh yang besar dalam seseorang konsumen melakukan keputusan pembelian untuk membeli suatu produk atau layanan, baik yang positif maupun negatif. Menurut hasil survei yang dilakukan oleh Gesenhues yang dikutip dalam Yi, (2019) ada sebanyak 88% konsumen percaya terhadap ulasan pelanggan Online, 90% diantaranya percaya dan tertarik mengambil keputusan pembelian terhadap suatu produk atau layanan karena memiliki banyak ulasan yang positif.…”

Section: Vol 2 No 1 2023unclassified

Pengaruh Ulasan Online Terhadap Keputusan Pembelian Skincare Korea Di Sparklelle Shop

Vina Andita Pratiwi,

Yeyet Daryati,

Chintya Anggraeni

2023

JAMBAK

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This research was conducted to identify and explain the effect of online reviews on purchasing decisions, and hypothesis testing. The sample of this research is consumers who have made a purchase at Sparklelle Shop with a sample of 100 respondents. Data collection techniques in this study used the questionnaire method. The instrument test in this study used validity and reliability tests. The data analysis technique used regression analysis. The data obtained were processed using the SPSS 25 for Windows program. The variables in this study are independent variables, namely Online Reviews (X) for the dependent variable, namely purchasing decisions (Y). The results of this study found that Online Reviews have a significant positive effect on purchasing decisions at Sparklelle Shop. ABSTRAK Penelitian ini dilakukan untuk mengetahui dan menjelaskan pengaruh Ulasan Online terhadap Keputusan Pembelian, dan pengujian hipotesis. Sampel penelitian ini adalah konsumen yang pernah melakukan pembelian di Sparklelle Shop dengan sampel sebanyak 100 responden. Teknik pengumpulan data dalam penelitian ini menggunakan metode angket. Uji instrumen dalam penelitian ini menggunakan uji validitas dan uji reliabilitas. Teknik analisis data menggunakan analisis regresi. Data yang diperoleh diolah dengan menggunakan program SPSS 25 for Windows. Variabel dalam penelitian ini adalah sebagai Variabel bebas yaitu Ulasan Online (X) untuk variabel terikat yaitu keputusan pembelian (Y). Hasil dari penelitian ini mendapati bahwa Ulasan Online memiliki pengaruh positif signifikan terhadap keputusan pembelian di Sparklelle Shop.

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“…Online Customer Review juga menghasilkan sudut pandang pada pelanggan tentang bagaimana penilaian dari produk dan juga stitus belanja online yang nanti nya meningkatkan keahlian pelanggan dalam memutuskan pembelanjaan yang baik. (Devedi, Sujatha, and Pathak 2017). Dengan customer review, pelanggan memperoleh informasi yang berhubungan dengan produk serta penggunaan barang dagangan pelanggan lain.…”

Section: A Pendahuluanunclassified

Pengaruh Online Customer Review dan Rating Media Online Shopee terhadap Minat Beli Konsumen Brand Erigo

Mauli

Zulfebriges²

2022

JRMK

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In times like this, access to information is very necessary, without world information such as stopping to look for information related to things of daily needs such as clothing, food and shelter in an era like this Online Media seems to be a necessity that is close to humans. Because all related information is displayed on online media, online media such as directions on a trip, we can find out a lot of information every day. Starting from shopping online in times like this, such as E-commerce that is present like Shopee, we can find out a lot of information related to the products we want to buy. The Review and Rating features in Shopee's E-commerce have also been applied in many other E-commerce, because it seems important and interesting for potential consumers in determining product purchases, because we can share information about goods or subjects such as Brand Erigo which working in the clothing line world where researchers want to prove by conducting a study entitled "The Effect of Online Customer Reviews and Ratings on Buying Interest in Erigo Brand" which researchers want to prove how influential the information presented in Online Customer Reviews and Ratings is. This study uses a quantitative method with a simple linear regression approach, using a random sampling technique. This study took 100 respondents, Screeen Quisoner and obtained from the results of primary data and secondary data, from the results of the hypothesis obtained from the partial t test that accepted H1 and H2 that Online Customer Reviews and Ratings have a positive effect on buying interest, where this study also functions to knowing the market in the Banten area, where the data is also to find out to what extent the influence of Online Customer Reviews and Ratings on the Erigo Brand in the Banten area.

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A study on parameters of online reviews content that influence consumers buying behaviour- an Indian perspective

Cited by 12 publications

References 11 publications

Contrariwise obesity through organic food consumption in Malaysia: a signaling theory perspective

Contrariwise obesity through organic food consumption in Malaysia: a signaling theory perspective

Pengaruh Ulasan Online Terhadap Keputusan Pembelian Skincare Korea Di Sparklelle Shop

Pengaruh Online Customer Review dan Rating Media Online Shopee terhadap Minat Beli Konsumen Brand Erigo

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