Consumer’s Willingness to Pay More for Luxury Fashion Apparel Made in Sweatshops

Phau, Ian; Teah, Min; Chuah, Joe; Liang, Johan

doi:10.1007/978-981-10-2976-9_5

Cited by 2 publications

(1 citation statement)

References 55 publications

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“…Extant studies on fair trade consumption often highlighted budgetary restrictions as a hurdle to fair trade consumption, as fair trade products are often sold at higher prices than their non-fair-trade counterparts (Andorfer and Liebe 2012). Such studies investigated the willingness of consumers to pay a premium for fair trade coffee (Van Loo et al 2015), chocolate (Vlaeminck et al 2016), and sweatshop-free clothing (Phau et al 2017). Yet, these hurdles are not unique to fair trade products.…”

Section: Theory and Hypothesesmentioning

confidence: 99%

The Inhibitory Effect of Political Conservatism on Consumption: The Case of Fair Trade

et al. 2021

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Fair trade has been researched extensively. However, our understanding of why consumers might be reluctant to purchase fair trade goods, and the associated potential barriers to the wider adoption of fair trade products, is incomplete. Based on data from 409 USA participants, our study demonstrates some of the psychological processes that underlie the rejection of fair trade products by conservatives. Our findings show that political conservatism affects fair trade perspective-taking and fair trade identity, and these latter two subsequently affect fair trade purchase intention. The decrease in fair trade perspectivetaking and fair trade identity are two psychological features that potentially shield conservatives from the appeals of fair trade products. We extend prior research on the effects of political ideology on consumption not only by demonstrating the predisposition of highly conservative consumers towards prosocial consumption, but also by showing the internal functioning of the conservative decision-making process. We further demonstrate that the effect of conservatism on fair trade purchase deliberation is moderated by age and income. Age reduces the negative effect of conservatism on fair trade perspective-taking, whereas income heightens the negative effect of conservatism on fair trade perspective-taking. Our results suggest that fair trade initiatives can target the conservative consumer segment in high-income countries with a greater chance of success when applying marketing strategies that make perspective-taking redundant and that aim at younger consumers with lower incomes.

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Section: Theory and Hypothesesmentioning

confidence: 99%

The Inhibitory Effect of Political Conservatism on Consumption: The Case of Fair Trade

et al. 2021

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Traceability of Ready-to-Wear Clothing through Blockchain Technology

et al. 2020

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Traceability and monitoring of industrial processes are becoming more important to assure the value of final products. Blockchain technology emerged as part of a movement linked to criptocurrencies and the Internet of Things, providing nice-to-have features such as traceability, authenticity and security to sectors willing to use this technology. In the retail industry, blockchain offers users the possibility to monitor details about time and place of elaboration, the origin of raw materials, the quality of materials involved in the manufacturing processes, information on the people or companies that work on it, etc. It allows to control and monitor textile articles, from their production or importing initial steps, up to their acquisition by the end consumer, using the blockchain as a means of tracking and identification during the whole process. This technology can also be used by the apparel industry in general and, more specifically, for ready-to-wear clothing, for tracing suppliers and customers along the entire logistics chain. The goal of this paper is to introduce the more recent traceability schemes for the apparel industry together with the proposal of a framework for ready-to-wear clothing which allows to ensure the transparency in the supply chain, clothing authenticity, reliability and integrity, and validity of the retail final products, and of the elements that compose the whole supply chain. In order to illustrate the proposal, a case study on a women’s shirt from an apparel and fashion company, where a private and open blockchain is used for tracing the product, is included. Blockchain actors are proposed for each product stage.

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Consumer’s Willingness to Pay More for Luxury Fashion Apparel Made in Sweatshops

Cited by 2 publications

References 55 publications

The Inhibitory Effect of Political Conservatism on Consumption: The Case of Fair Trade

The Inhibitory Effect of Political Conservatism on Consumption: The Case of Fair Trade

Traceability of Ready-to-Wear Clothing through Blockchain Technology

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