Consumer's perceptions of website's utilitarian and hedonic attributes and online purchase intentions: A cognitive–affective attitude approach

Moon, Moin Ahmad; Khalid, Muneeba; Awan, Hayat Muhammad; Attiq, Saman; Rasool, Hassan; Kiran, Maira

doi:10.1016/j.sjme.2017.07.001

Cited by 106 publications

(102 citation statements)

References 52 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…In a study on the satisfaction of mall shoppers, Kesari and Atulkar [14] categorized utilitarian shopping values as monetary saving, selection, convenience, and customized product. Moon et al [15] argued that in addition to convenience, richness of product information and ease of use also exist in the online shopping environment.…”

Section: Factors Influencing the Utilitarian Shopping Valuementioning

confidence: 99%

“…Hirschman and Holbrook [8] believed that hedonic shopping values obtained from the multisensory and emotive aspects of the shopping experience are related to the emotional need of consumers for interesting and enjoyable shopping experiences [17]. Moon et al [15] suggested that the hedonic attributes of online shopping are reflected in role shopping, best deals, and social interaction. Martínez-López et al [18] presented and defined 11 specific categories of hedonic motivation, including exploration, entertainment, relaxation, and social interaction.…”

Section: Factors Influencing the Hedonic Shopping Valuementioning

confidence: 99%

“…Monetary savings are gained from the offers that participants accumulate from buying the same goods and shopping with the same retailer. Moon et al [15] defined monetary savings as spending less money to save for a future period. Many customers perceive monetary savings as a direct and effective benefit that can enhance their satisfaction [19].…”

Section: Monetary Savingmentioning

confidence: 99%

See 2 more Smart Citations

Analysis on Consumers’ Purchase and Shopping Well-Being in Online Shopping Carnivals with Two Motivational Dimensions

Zhang

Liu

2018

Sustainability

View full text Add to dashboard Cite

The development of online shopping carnivals (OSCs) is in full bloom due to the support of logistics industry and information technology. More and more people are keen to participate in them. This study contributes to literature by exploring the role of motivational factors (based on utilitarian and hedonic shopping values dimension) of the intention to participate in the actual purchase behavior of consumers and their shopping well-being in OSC. A model is developed and tested to explain consumers’ shopping process in the context of OSC. Results show that hedonic shopping values are primarily influenced by entertainment construct, and utilitarian shopping values are positively related to monetary saving, selection, and convenience. Furthermore, the correlation between hedonic shopping value and intention to participate is higher than that between utilitarian shopping value and intention to participate. The findings indicate that intention to participate in OSC exerts a stronger influence on shopping well-being than the effect on actual purchases.

show abstract

Section: Factors Influencing the Utilitarian Shopping Valuementioning

confidence: 99%

Section: Factors Influencing the Hedonic Shopping Valuementioning

confidence: 99%

Section: Monetary Savingmentioning

confidence: 99%

See 1 more Smart Citation

Analysis on Consumers’ Purchase and Shopping Well-Being in Online Shopping Carnivals with Two Motivational Dimensions

Zhang

Liu

2018

Sustainability

View full text Add to dashboard Cite

show abstract

“…Recently, [24] noted that the purchase intentions are the particular assessment of the person that is willing to achieve a specific purchase behavior online.…”

Section: The Effect Of Social Media As a Marketing Tool For Purchamentioning

confidence: 99%

The Use of Social Media as a Marketing Tool for Purchase Adaption and Purchase Intention to Improve Competitive Advantage

Jarrah¹

2018

IJTEF

View full text Add to dashboard Cite

the use of social media as a marketing tool is one of the important issues affecting the achievement of an organization's objectives in competitive business. As a result, there is a growing interest in the further study of the factors that lead to a competitive advantage. Today, the focus is on these factors related to social media as a marketing tool on purchase adaption and purchase intention to improve competitive advantage. Hence, in this paper, we propose a conceptual model of social media as a marketing tool on purchase adaption and purchase intention to improve competitive advantage. It highlights the different purchase adaption factors (customer acquisition, customer retention, and customer expansion) and purchase intention factors (customer satisfaction, customer loyalty, and customer profitability) and how their existence can affect the cloud environment. This conceptual model provides useful insights and suggestions for organizations that could ultimately lead to organizational competitiveness and an increased level of trust between organizations and customers to improve competitive advantage.Index Terms-Social media, marketing, purchase adaption, purchase intention, and competitive advantage.

show abstract

“…"Setting side by side the preferences for these products in a procurement condition, in which the consumer settles on which of the two to attain, and taking consideration the forfeiture condition, in which the consumer opts for which of the same two items to give up. Based on the literature on the impact of elaboration on message evaluation" (Moon et al, 2017;Vieira, Santini, & Araujo, 2018), it is suggested that greater spontaneous elaboration in forfeiture choices extents the impact of hedonic features in the all-inclusive assessment. As a result, comparative biased for hedonic regarding, the same utilitarian goods should be much preferred in forfeiture than in acquisition choices.…”

Section: Introductionmentioning

confidence: 99%

Hedonic and Utilitarian Orientation Towards the Purchase Intention of Laptop; The Mediating Effect of Information Quality. An Empirical Study of Ghana

Mei¹,

Kwabena²,

Li³

et al. 2019

IJM

View full text Add to dashboard Cite

In our diurnal cycles, a purchase is performed all the time and at this instant, we are always forced to reflect for a second to choose between two main product types being utilitarian and hedonic. Utilitarian products being practical, functional, and instrumental to satisfy the individuals "needs" whereas hedonic products are accompanied by sensational and experiential effects to satisfy the individuals "wants". Previous studies have over the years has revealed that there is always a hint of a quilt when the product to be purchased is hedonic or has hedonic characteristics as compared to products with utilitarian attributes.. This research seeks to investigates the effect of information quality (i.e., that is a selected different dimension of information quality being completeness, concise representation, consistent representation and free from error given to a potential customer before a purchase is made) which will be in favor of hedonic or utilitarian products. The process in which consumers selecting

show abstract

Consumer's perceptions of website's utilitarian and hedonic attributes and online purchase intentions: A cognitive–affective attitude approach

Cited by 106 publications

References 52 publications

Analysis on Consumers’ Purchase and Shopping Well-Being in Online Shopping Carnivals with Two Motivational Dimensions

Analysis on Consumers’ Purchase and Shopping Well-Being in Online Shopping Carnivals with Two Motivational Dimensions

The Use of Social Media as a Marketing Tool for Purchase Adaption and Purchase Intention to Improve Competitive Advantage

Hedonic and Utilitarian Orientation Towards the Purchase Intention of Laptop; The Mediating Effect of Information Quality. An Empirical Study of Ghana

Contact Info

Product

Resources

About