Hedonic and Utilitarian Orientation Towards the Purchase Intention of Laptop; The Mediating Effect of Information Quality. An Empirical Study of Ghana

Abstract

In our diurnal cycles, a purchase is performed all the time and at this instant, we are always forced to reflect for a second to choose between two main product types being utilitarian and hedonic. Utilitarian products being practical, functional, and instrumental to satisfy the individuals "needs" whereas hedonic products are accompanied by sensational and experiential effects to satisfy the individuals "wants". Previous studies have over the years has revealed that there is always a hint of a quilt when the product to be purchased is hedonic or has hedonic characteristics as compared to products with utilitarian attributes.. This research seeks to investigates the effect of information quality (i.e., that is a selected different dimension of information quality being completeness, concise representation, consistent representation and free from error given to a potential customer before a purchase is made) which will be in favor of hedonic or utilitarian products. The process in which consumers selecting

Impact of Effective Information Technology Governance on Audit Technology Performance in Ghana

“…3.2 Data analytical tool Smart PLS 3.2.8 was used to evaluate the associations among the proposed variables by Partial Least Square Structural Equation Modeling (PLS-SEM). PLS-SEM is a widely used and acceptable technique that enables the concurrent analysis within latent variables and between measurement items (Hair Joseph et al, 2019;Sikander Ali Qalati et al, 2019;Qiang et al, 2019). Furthermore, these techniques believed to be the most appropriate data analytical approach as this research intends to examine the predictive relationship among dependent and independent constructs (Ahmed, Li, Qalati, et al, 2020) 3.3 Measurement scale This study used three independents and one dependent variable.…”