Consumer's Attitude towards Green Supply Chain Practices and its impact on their Intentions to Buy at Fast Food Restaurants in Bahawalpur, Pakistan

Abstract

The purpose of this study is to find the impact of consumer perception on green supply chain practices in fast food places in South Punjab, Pakistan. Green supply chain practices focus on assimilating environmental thinking into the conventional supply chain, including areas like product design, material sourcing and selection, manufacturing processes, delivery of the final product as well as end-of-life management of the product after its useful life. To put it simply, green supply chain practices deal in creating an environmentally friendly supply chain that will result in an organization that not only sustains itself, but also the environment around it. This research work was conducted in South Punjab, Pakistan to see whether or not people perceived green supply chain practices important and whether that would affect their decision to dine at a certain place. To serve the purpose of the research, the data was acquired from the general population of South Punjab. The respondents included students from intermediate, people who held jobs, housewives etc. with a sample of 260 chosen randomly. The overall findings state that consumer perception is significantly affected by green supply chain practices in the fast food industry. The research is limited due to the time constraints, financial constraints and limited availability of the data. The results of this research study may not generalize to other province of the Pakistan as the study is conducted only in the context of South Punjab.

[Retracted] Green Supply Chain Management and Its Impact on Economic‐Environmental Performance: Evidence from Asian Countries

“…After meeting the data and information on market recycling, each unit of waste is processed, and the conversion rate of each link becomes 100% [23,24]. en the market demand function is expressed as D � Q − αP 1 1 , α > 0; among them, Q represents the product market capacity and P 1 1 represents the unit product sales price; the waste recycling expression is V � g + μP 2 , μ > 0, P2 represents the unit waste recycling price, and g represents the amount of the waste that the consumer voluntarily returns when the waste recycling price of the unit is 0.…”

“…Research scholars from China and other countries have also carried out in-depth research on green supply chain management. Zhang Juan used a fuzzy judgment algorithm to study the entire performance evaluation model of the green supply chain; Zhang Li used a neural network algorithm to study the basic theory of the green supply chain; Bai Shizhen mainly built a green supply chain performance evaluation system from three dimensions of economic development, social stability, and environmental protection and combined the gray evaluation model to evaluate the performance of the green supply chain [1][2][3]. With the society's continuous emphasis on the sustainable development of environmental protection, foreign scholars have also carried out in-depth analysis on the development of the green economy.…”

Role of Agile and Lean Supply Chain Strategy on Firm Performance: Evidence from Drinking-Water Industry of Sindh, Pakistan

“…It is necessary for the firms for the survival into industry to response these uncertainties through quick and supply chain strategies such as the lean SCS and agile SCS for long run survival with better bottom-line (Tse et al, 2016;Junejo et al, 2022). The drinkingwater bottle firms mainly depend on plastic pellets which are very expensive nowadays due to instability of oil prices and exchange rate particularly in developing countries like Pakistan (Abiodun et al, 2021;Rehmani, and Siddiqui, 2019). The economic problems should be addressed through the effective supply chain strategies (Sugeng et al, 2010).…”