Consumer roles in brand culture and value co-creation in virtual communities

Healy, Jason C.; McDonagh, Pierre

doi:10.1016/j.jbusres.2012.09.014

Cited by 131 publications

(134 citation statements)

References 42 publications

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“…40.). A hivatásos klubok számára a játékosok közvetlen értékteremtést jelenthetnek a játékospiacon történő érté-kesítésük esetében, illetve közvetett hatással van a hivatá-sos sport többi piacára is: fogyasztói (Healy -McDonagh, 2013), szponzori (Herrmann et al, 2016), közvetítési jogok (Wolfe, 2002) és merchandise.…”

Section: Szakirodalmi áTtekintésunclassified

A hivatásos és hivatásos pályára készülő labdarúgók fejlesztésének és karriertámogatásának magyarországi vizsgálata

Havran¹,

András²

2018

Veztud

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Section: Szakirodalmi áTtekintésunclassified

A hivatásos és hivatásos pályára készülő labdarúgók fejlesztésének és karriertámogatásának magyarországi vizsgálata

Havran¹,

András²

2018

Veztud

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“…In the research led by Healy and McDonagh (2013), attention is focused on a single stakeholder through the study of a football fans virtual community in the case of Liverpool FC. Managers can encourage fans involvement by facilitating dialogue and collaboration in a desire to understand their expectations and to achieve objectives in a brand culture and value co-creation perspective.…”

Section: Applications Of the Stakeholder Approach To Professional Foomentioning

confidence: 99%

“…The set up of a fans virtual community may be a lever on which to play in facilitating dialogue with supporters, especially with the most influential members of the community (Healy and McDonagh, 2013). So the manager must have direct and regular relationships with the legal representatives of the supporters groups and be open to new communication mode (Table 10 ).…”

Section: Supportersmentioning

confidence: 99%

“…The literature is interested in identifying the football clubs stakeholders (Boon, 2000;Meyssonnier and Mincheneau, 2013), in prioritizing them in order to highlight those who « count » the most and to which managers have to give their utmost attention (Senaux, 2004(Senaux, , 2008 and in studying their management either in a general perspective of governance (Michie and Oughton, 2005), or more specifically with the study of a distinct stakeholder (Healy and McDonagh, 2013) or the treatment of a precise question related to social responsibility (Breitbarth and Harris, 2008;Walters and Chadwick, 2009;Walters and Tacon, 2010), to the construction of a stadium (Walters, 2011), to the creation of value (Paché and N'Goala, 2011), to the control of the clubs market value volatility (Sarikaya et al, 2012) or to information (Morrow, 2013). Most of these studi es were focused on British clubs (Michie and Oughton, 2005;Walters and Chadwick, 2009;Walters and Tacon, 2010;Walters, 2011;Healy and McDonagh, 2013;Morrow, 2013).…”

Section: Introductionmentioning

confidence: 99%

“…Most of these studi es were focused on British clubs (Michie and Oughton, 2005;Walters and Chadwick, 2009;Walters and Tacon, 2010;Walters, 2011;Healy and McDonagh, 2013;Morrow, 2013). The other ones were based on French (Senaux, 2004(Senaux, , 2008 and Turkish (Sarikaya et al, 2012) clubs or on a broader sample of European (Paché and N'Goala, 2011) or World (Breitbarth and Harris, 2008) clubs.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Identification, Priorization and Management of Professional Football Clubs’ Stakeholders

Cicut¹,

Montchaud²,

Millereux³

et al. 2017

IBR

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The aim of this paper is to analyze how professional football clubs manage relationships with their most important stakeholders and their multiple expectations in an efficient framework. Our analysis is based on a case study about 'Olympique de Marseille' (OM) -a recognized French club in Ligue 1 -from a participant observation. The period covers by the study mainly runs from 2004 to 2015. We adopt a two -step approach consisting first in identifying and prioritizing club stakeholders and then in analyzing the management set up for those who matter most. Stakeholders play an important part in the way club is managed, especially those defined as definitive given their power, legitimacy and urgency attributes. Relationships with the latter can take different forms from involvement to control. Moreover they do not always exist through pre-defined procedures insofar as a significant part of them remains informal. This study enriches the knowledge of the environment of professional football clubs by taking their stakeholders into account. Recommendations are made to improve their stakeholder management practices by considering the specific nature of each relationship, the importance of dialogue in the relationship, the articulation of the formal and informal dimensions of the relationship, the regularity of the relationship and the flexibility of the relationship.

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Personality, Personal Values, and Consumer Participation in Self‐Production: The Case of Home Meal Preparation

Huynh

Olsen

2015

Psychology and Marketing

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This study investigates the simultaneous influence of personality and personal values on attitude toward self-production, and how self-production attitude influences use of time and depth of self-production behavior in home meal preparation. The results show that self-control and agreeableness personality traits positively influence attitude toward self-production, while the resultant self-enhancement value dimension has a negative effect. Moreover, self-control negatively moderates the influence of resultant self-enhancement on self-production attitude. Attitude toward self-production has positive influences on both dimensions of self-production behavior, with a stronger effect on the depth dimension than on the time use dimension. The results support the proposed hierarchical model that personality and personal values relate to more specific self-production attitude and behavior in a food preparation context.

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Consumer roles in brand culture and value co-creation in virtual communities

Cited by 131 publications

References 42 publications

A hivatásos és hivatásos pályára készülő labdarúgók fejlesztésének és karriertámogatásának magyarországi vizsgálata

A hivatásos és hivatásos pályára készülő labdarúgók fejlesztésének és karriertámogatásának magyarországi vizsgálata

Identification, Priorization and Management of Professional Football Clubs’ Stakeholders

Personality, Personal Values, and Consumer Participation in Self‐Production: The Case of Home Meal Preparation

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