Identification, Priorization and Management of Professional Football Clubs’ Stakeholders

Abstract

The aim of this paper is to analyze how professional football clubs manage relationships with their most important stakeholders and their multiple expectations in an efficient framework. Our analysis is based on a case study about 'Olympique de Marseille' (OM) -a recognized French club in Ligue 1 -from a participant observation. The period covers by the study mainly runs from 2004 to 2015. We adopt a two -step approach consisting first in identifying and prioritizing club stakeholders and then in analyzing the management set up for those who matter most. Stakeholders play an important part in the way club is managed, especially those defined as definitive given their power, legitimacy and urgency attributes. Relationships with the latter can take different forms from involvement to control. Moreover they do not always exist through pre-defined procedures insofar as a significant part of them remains informal. This study enriches the knowledge of the environment of professional football clubs by taking their stakeholders into account. Recommendations are made to improve their stakeholder management practices by considering the specific nature of each relationship, the importance of dialogue in the relationship, the articulation of the formal and informal dimensions of the relationship, the regularity of the relationship and the flexibility of the relationship.

Sports Industry During The Covid-19 Pandemic Period (A Case Study Of The Collaboration Between PSSI And Stakeholders)

“…Selection of participants refers to people who are the core stakeholders (internal stakeholders) and also sponsors so that the League can be re-organized in Indonesia. And also the organization of the club which is based on the results of research (Cicut et al, 2017), therefore the 5 participants who were chosen deliberately (purposive) including club heads, secretaries, coaches, assistant coaches and players become interview Uden Kusuma Wijaya respondents. The method used is to collect primary and secondary data, then process the data according to the theory used.…”

Agency problems concerning the handling of fan misbehaviour and its punishment in football

“…Since the football associations do not directly punish the misbehaving fans, but rather the clubs, different stakeholders and their relations to each other are included in our paper. While Zagnoli and Radicchi (2010) and Garc ıa and Welford (2015) emphasise the importance of the fans as stakeholders, the main (so-called definitive) stakeholders of football clubs have been identified by Senaux (2008), Anagnostopoulos (2011) and Cicut et al (2017). These are the supporters groups [2], the politics, the football associations, the media and the sponsors.…”

Evaluasi Manajemen Klub Perserikatan Sepakbola Indonesia Mataram (PSIM) Yogyakarta

“…Penelitian ini menggunakan pendekatan kualitatif dengan disain studi exploratory (Yin, 2014) di mana penelitian ini berupaya menyelidiki kebijakan-kebijakan yang dilakukan oleh para stakeholder PSIM Yogyakarta dalam menghadapi Liga 2 Indonesia 2018. Pemilihan partisipan mengacu orang-orang yang menjadi pemangku kepentingan inti (internal stakeholder) di keorganisasian klub yang didasarkan pada hasil penelitian dari (Cicut, Montchaud, Millereux, & Dantin, 2017), oleh karena itu 5 partisipan yang dipilih secara sengaja (purposive) neliputi ketua klub, sekretaris, pelatih, asisten pelatih dan pemain menjadi responden wawancara.…”

“…Sedangkan satu hari sebelum pertandingan seluruh pemain dan tim kepelatihan selalu mengadakan meeting yang bertujuan untuk refleksi dan penyampaian unek-unek setiap pemain. Komunikasi yang intens dari setiap internal stakeholder klub mirip dengan temuan (Cicut et al, 2017) pada klub liga Prancis, bahwa (rapat) antar stakeholder klub sepakbola perlu dilakukan guna penyampaian tujuan, refleksi dan evaluasi.…”

“…Dukungan dari suporter memang sangat diperlukan oleh klub sepakbola, selain menambah semangat bertanding dari pemain, pemasukan tiket dari penonton/suporter sangat membantu keadaan finansial klub. Menurut Cicut et al (2017) kelompok suporter termasuk pemangku kepentingan luar (external stakeholder) yang bersifat definitif dan memiliki power, legitimasi dan urgensi bagi keberlangsungan klub. Kelompok suporter dapat menjadi kekuatan komersial yang besar dengan menjadi konsumen merchandise klub, penonton setia dan nilai identitas.…”