2011
DOI: 10.1016/j.jbusres.2011.06.022
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Consumer responses to high-technology products: Product attributes, cognition, and emotions

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Cited by 193 publications
(174 citation statements)
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References 40 publications
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“…Kulviwat, Bruner, Kumar, Nasco and Clark (2007) highlight the fact that a young, tech elite should be an interesting market segment for the introduction of new technologies because their adoption and use influences what other more conservative groups eventually do, emphasizing that members of this elite group average twenty-two years of age and spend more than average on technology-related products and services. Undergraduate students fit well this definition, representing a meaningful group for studies on consumer behavior related to new technologies (S. Lee, Ha, & Widdows, 2011). An age limit of 30 years was set for the respondents, in order to provide homogeneity to the sample (avoiding unwanted moderating effects) and to keep its emphasis on the young tech elite as defined by Kuliwat et al (2007).…”
Section: Sample and Data Collection Proceduresmentioning
confidence: 92%
“…Kulviwat, Bruner, Kumar, Nasco and Clark (2007) highlight the fact that a young, tech elite should be an interesting market segment for the introduction of new technologies because their adoption and use influences what other more conservative groups eventually do, emphasizing that members of this elite group average twenty-two years of age and spend more than average on technology-related products and services. Undergraduate students fit well this definition, representing a meaningful group for studies on consumer behavior related to new technologies (S. Lee, Ha, & Widdows, 2011). An age limit of 30 years was set for the respondents, in order to provide homogeneity to the sample (avoiding unwanted moderating effects) and to keep its emphasis on the young tech elite as defined by Kuliwat et al (2007).…”
Section: Sample and Data Collection Proceduresmentioning
confidence: 92%
“…In previous retail and hospitality studies that have adopted the M-R model, scholars have found that the quality of the chosen product affects customers' emotions (A. Chen et al, 2015;Grohmann, Spangenberg, & Sprott, 2007;Jang & Namkung, 2009;Koo & Ju, 2010;S. Lee, Ha, & Widdows, 2011;Ryu, Lee, & Kim, reliability are often considered.…”
Section: H2amentioning
confidence: 99%
“…Customer trust in a brand is an essential component of relationship marketing. Brand benefits can enhance customers' trust and loyalty (Lee, Ha, & Widdows, 2011). Brand trust is one means to reduce uncertainty when customers feel vulnerable (Chaudhuri & Holbrook, 2001).…”
Section: Brand Trust and Brand Credibilitymentioning
confidence: 99%
“…Brand loyalty is linked with number and frequency of repeat purchases, quantity of the product purchased, and the price consumers are willing to pay (Chaudhuri & Holbrook, 2001). Brands that reliably provide a unique functional and emotional experience can encourage consumers' brand loyalty (Lin, 2010) and brand trust (Lee & Widdows, 2011). Brand credibility refers to "the believability of the product information contained in a brand, which requires that consumers perceive that the brand has the ability (i.e., expertise) and willingness (i.e., trustworthiness) to continuously deliver what has been promised" (Erdem & Swait, 2004, p.192).…”
Section: Brand Trust and Brand Credibilitymentioning
confidence: 99%