Consumer price differentials between generic and brand name prescriptions.

Consumer-perceived risk and attitudes toward generically prescribed drugs.

“…The present study attempted to investigate, based on a sample of 10S consumers, why individuals appear reluctant to encourage and engage in generic drug practices by examining individual risk and attitudinal beliefs regarding generic prescribing. Results suggest that concerns regarding performance, financial savings, and safety may hinder consumer acceptance of generic drug substitutions.Physician drug prescribing by generic name with an implied request to the pharmacist that patient orders be filled from the source with the lowest price available is one frequently mentioned method of curtailing increasing health care costs (e.g., Gumbhir, 197S;Gumbhir & Rodowskas, 1974). Thirtytwo states have already adopted legislation that encourages substitution of generic equivalents for more expensive brand names when feasible and additional legislation is already under consideration in other states.…”

“…Physician drug prescribing by generic name with an implied request to the pharmacist that patient orders be filled from the source with the lowest price available is one frequently mentioned method of curtailing increasing health care costs (e.g., Gumbhir, 197S;Gumbhir & Rodowskas, 1974). Thirtytwo states have already adopted legislation that encourages substitution of generic equivalents for more expensive brand names when feasible and additional legislation is already under consideration in other states.…”

Generic Drugs: Consumer, Pharmacist and Physician Perceptions of the Issues

“…Prescribing drugs by generic name and requesting that pharmacists fill prescription orders with generic drugs is one frequently suggested means for lowering the costs of health care. Research on drug price differentials has shown that pharmacists do tend to charge less for generic prescriptions than for brand name prescriptions [2,12,151. Consumer savings, potential or realized, from generic prescribing and dispensing have been estimated at five percent of the nation's total drug bill [13].…”