Consumer preferences for food labels on tomatoes in Germany – A comparison of a quasi-experiment and two stated preference approaches

Abstract

Approaches 4Appetite (in press). DOI: 10.1016DOI: 10. /j.appet.2016 between the quasi-experiment and the two stated preference approaches. 19► The use of a combination of methods to get an understanding of the true behavior of 20 consumers is important as demonstrated by this paper. 21► The participants in the quasi-experiment preferred tomatoes without a label to those 22 with carbon footprint labels. 23► The characteristic "grown locally" shows the highest utility in the quasi-experiment 24 after price, indicating that local origin is preferred to organic production. 26Keywords: conjoint analysis, consumer marketing, sustainability, social desirability, 27 purchasing behavior, carbon footprint label, local production

Introduction of highly effective proactive food safety management programs into food distribution channels: For safe food labeling and safe advertisements

“…Food contact materials are related to consumer product usage and must be properly indicated (Janjarasskul & Suppakul, ). Producer and traceability information (Table , checklist clauses 2 and 3) and advertisement are safety devices for reverse tracing when microbial/chemical hazards occur to prevent further harm, deduce causes, and take rapid actions (Adams, ; Liu et al, ; Mao, Wang, Hao, & Li, ; Meyerding, ; Russo & Tufi, ; Tibola, da Silva, Dossa, & Patricio, ; Tinacci et al, ). Eco‐friendliness, agricultural quality control, and geographical information and certifications (Table , checklist clauses 3 and 6) secure the economic value of food and relate to consumers’ preferences (Liu et al, ; MAFRA & MOF, ; Park, Kim, You, You, Kim, et al, ).…”

“…Meanwhile, the primary purpose of postmanagement (e.g., crackdowns and on‐site evaluations) in food safety is identifying causes of accidents (e.g., food poisoning outbreaks, foodborne infectious diseases, contamination, and improper labeling) and preventing their spread by banning food items not conforming with regulatory requirements (nonconforming food items). An effective postmanagement strategy, combined with a traceability system, can identify fundamental causes of accidents and points where accidents occurred (Adams, ; Liu, Li, Steele, & Fang, ; MAFRA, ; Meyerding, ; Tinacci et al, ). Ideally, these policies should be implemented complexly and the results subsequently incorporated in processes to prevent recurrence of accidents.…”

“…spread by banning food items not conforming with regulatory requirements (nonconforming food items). An effective postmanagement strategy, combined with a traceability system, can identify fundamental causes of accidents and points where accidents occurred (Adams, 2006;Liu, Li, Steele, & Fang, 2018;MAFRA, 2016;Meyerding, 2016;Tinacci et al, 2018). Ideally, these policies should be implemented complexly and the results subsequently incorporated in processes to prevent recurrence of accidents.…”

Identification of problems arising during manual handling of food packaging by older consumers in Poland

“…For respondents, the top priority regarding the packaging was convenience, not the ecological impact of food packaging, what seems to be contrary to the results of the consumer survey, which indicated a high importance of the environmental safety of the packaging. However, these discrepancies in answers might be attributed to the effect of social desirability, which leads to the issue that although consumers declare preferences for environmentally friendly products, this is not reflected in the real purchasing situations . Moreover, the lack of understanding or perception of the connection between buying decisions and environmental problems might also be partially the reason for the differences in responses.…”

“…However, these discrepancies in answers might be attributed to the effect of social desirability, which leads to the issue that although consumers declare preferences for environmentally friendly products, this is not reflected in the real purchasing situations. 50 Moreover, the lack of understanding or perception of the connection between buying decisions and environmental problems 51 might also be partially the reason for the differences in responses.…”