Consumer preference and demand for traceable food attributes

Abstract

Purpose The purpose of this paper with pork as a case is to analyze Chinese consumer preference and demand for traceable food attributes, in order to provide a useful reference for Chinese Government in developing the safe food market and preventing food safety risks. Design/methodology/approach This research surveyed 1,380 consumers in seven pilot cities that designated by the Chinese Ministry of Commerce for the construction of a meat and vegetable circulation traceability system. A choice-based conjoint analysis and multinomial logit model were used to study consumer preferences and demand for traceable pork attributes. Findings The results demonstrated that certification of traceable information was the most important characteristic, followed by appearance and traceable information. Significant heterogeneity was obtained in consumer preferences for the attributes of traceable pork. Also, consumers’ preferences for traceable attributes were memorably influenced by age, education level, and income level. Social implications Based on these results, the government should encourage and support the production of traceable food with different certification types and different traceability levels. Meanwhile, the development of food traceability systems should be combined with a quality certification labeling system. Originality/value This study extends the applicability of the setting of traceable food attributes and levels in China, and it will improve Chinese food traceability systems through multilateral cooperation.

Preferensi Konsumen terhadap Buah-Buahan Lokal dan Organik serta Implikasinya terhadap Pendidikan Konsumen Cinta Produk Nasional

“…Responden memilih pilihan yang menawarkan utilitas maksimum (Li & Hudson, 2016). Selanjutnya Lu et al (2016) Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi preferensi terhadap buah-buahan dan mengukur preferensi konsumen terhadap tiga atribut buah-buahan yaitu jenis buah, asal buah (lokal dan impor), serta cara budidaya buah (organik dan non-organik), serta menentukan atribut apa yang lebih disukai oleh konsumen. Atribut jenis buah memiliki 4 kategori atau taraf, maka atribut jenis buah diubah menjadi tiga variabel independen dummy (4 kategori -1).…”

Consumers’ Willingness to Pay for Foods with Traceability Information: Ex-Ante Quality Assurance or Ex-Post Traceability?

“…As compared to non-hypothetical experiments (e.g., the random Nth price auctions, rear choice experiment, the BDM and MPL used here), hypothetical experiments (including choice experiment, conjoint analysis, contingent valuation methods, etc.) do not provide economic incentives to reveal true values and participants tend to falsely express their WTP [25,[29][30][31][32][33]. Non-hypothetical experiments, such as experimental auctions, can achieve incentive compatibility by simulating the real market environment via actual payment, thereby overcoming hypothetical experimental bias [34].…”

Food safety in global supply chains: A literature review

“…In the context of global sourcing, exposure to different institutional levels of quality control increases the vulnerability of food supply chains (Agnoli, Capitello, De Salvo, Longo, & Boeri, ; Griffith, Jackson, & Lues, ). In this scenario, proactive and reactive practices, such as policies, regulations, and control processes (for example, Hazard Analysis and Critical Control Points [HACCPs] and traceability tools), have been adopted to reduce risks (Davidson et al., ; Lu, Wu, Wang, & Xu, ; Mohand, Hammoudi, Radjef, Hamza, & Perito, ). This state of affairs has prompted studies seeking to understand food supply chain strategies and to investigate their impact on food supply chain performance (Djekic, Skunca, Nastasijevic, Tomovic, & Tomasevic, ; Ringsberg, ).…”