Consumer Legal Protection from the Decoy Effect Through Digital Literacy

Abstract

The millennial and generation Z tend to experience the negative impact of the decoy effect, so a consumer protection law is required. The purpose of this study is to demonstrate the negative impact of the decoy effect and the importance of consumer protection through digital literacy. A quantitative descriptive approach was used with millennial and generation Z research subjects who were given a choice of products using bait items. According to the study's findings, respondents are susceptible to the decoy effect, so consumers have the right to know before making a decision. The findings of this study contribute to the public's understanding and provision of suggestions or criticism, as well as to the government's formulation of consumer protection policies, particularly for the millennial and generation Z generations. The implication is that existing consumer protection laws must be flexible, rational, and based on digital literacy. Legal certainty as a form of consumer legal protection to achieve equality in an engagement as a concept for those who make transaction.

The Role of Legal Frameworks in Protecting Digital Artifacts: Artists' and Collectors' Perspectives

“…These The legal complexities identified in this study, particularly concerning copyright and ownership issues, digital rights management (DRM), and jurisdictional challenges, echo the concerns raised in the broader literature. Cahyani et al (2022) emphasize the importance of digital literacy in navigating legal protections, a point that resonates with the findings here, where artists' and collectors' awareness and understanding of legal frameworks emerged as a pivotal concern (Cahyani et al, 2022). Similarly, the difficulties surrounding DRM and copyright, as highlighted by Mielczarek and Hopkins (2020), are corroborated by participants' experiences, underlining the need for legal frameworks that are adaptable and responsive to the digital art context (Mielczarek & Hopkins, 2020).…”

“…Such technological advancements are instrumental in ensuring that digital artworks are not only preserved but also protected within the legal domain. Despite the potential of digital technologies to enhance artistic expression, they also expose artists and collectors to vulnerabilities such as the decoy effect, where digital literacy becomes a crucial protective tool (Cahyani et al, 2022). The digital art ecosystem is thus at a crossroads, where the empowerment offered by digital tools must be balanced with legal safeguards that protect creators and owners from exploitation and loss.…”