Consumer impulse buying behavior: the role of confidence as moderating effect

Trần, Văn Đạt

doi:10.1016/j.heliyon.2022.e09672

Cited by 14 publications

(9 citation statements)

References 110 publications

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“…Reliability testing is primarily employed to assess the reliability and accuracy of scale data. According to existing research, Cronbach's α value exceeding 0.7 is typically considered indicative of a relatively high level of reliability, signifying good internal consistency of the scale [ 66 ]. Detailed reliability analysis results are presented in Table 4 .…”

Section: Empirical Results and Findingsmentioning

confidence: 99%

Is online shopping addiction still a depressive illness? —— the induced consumption and traffic trap in live E-commerce

Li,

Xia,

Liu

et al. 2024

Heliyon

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Section: Empirical Results and Findingsmentioning

confidence: 99%

Is online shopping addiction still a depressive illness? —— the induced consumption and traffic trap in live E-commerce

Li,

Xia,

Liu

et al. 2024

Heliyon

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“…Kajian Bighiu et al, (2015) menyatakan bahwa gangguan pembelian konsumen seperti impulsive buying dan compulsive buying merupakan salah satu kecanduan baru. Impulsive buying menjadi semakin popular (Tran, 2022). Perilaku impulsive buying adalah perilaku pembelian yang tidak direncanakan sebelumnya yang dilakukan secara tiba-tiba atau spontan.…”

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“…Pembelian konsumen dapat dipengaruhi oleh banyak factor baik langsung dan tidak langsung (Tran, 2022). Salah satunya menurut Turkyilmaz et al (2015), yang menyatakan bahwa faktor psikologis dapat mendorong seseorang melakukkan impulsive buying.…”

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“…Secara umum, kecenderungan impuls konsumen adalah naluriah, dan menunjukkan kecenderungan umum untuk impulsive buying (Tran, 2022). Kajian Balik et al (2020) menyimpulkan bahwa pembeli yang compulsive cenderung tidak menolak untuk impulsif yang terkait dengan perasaan positif, seperti kenikmatan, kepuasan dan kelegaan.…”

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“…Sehingga dengan demikian tidak serta merta mengarahkanya pada kecenderungan perilaku CB.3) Pengaruh Impulsive Buying (IB) terhadap Compulsive Buying (CB) Dalam KajianBalik et al (2020) pembeli yang compulsive cenderung tidak menolak untuk impulsif yang terkait dengan perasaan positif, seperti kenikmatan, kepuasan dan kelegaan. Selain itu, factor emosi berperan penting dalam pembuatan keputusan IB(Darma & Japarianto, 2014) dan(Tran, 2022). Hasil penelitian ini juga di dukung olehAnggriani (2017), dimana IB berpengaruh terhadap kecenderungan CB.…”

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Pengaruh Motivasi Hedonik terhadap Impulsive Buying dan Compulsive Buying

et al. 2022

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The changed in consumer’s buying behavior and the accompanying factors is an important issue and an interesting topic for further study by marketers and academics nowadays. In this case, impulsive buying behavior and compulsive buying in Lombok local teenagers that is using halal cosmetic become the subject of this study. This study aims to determine whether there is an influence of hedonic motivation on impulse buying and compulsive buying. The sampling technique used is the accidental sampling method with 200 samples. Data analysis used Structural Equation Modeling (SEM). The results showed that there is positive and significant influence and relationship between hedonic motivation and impulse buying. There is a positive and significant effect of impulsive buying on compulsive buying. There is no effect of hedonic motivation on compulsive buying.

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Impulse buying in the digital age: An exploration using systematic literature review approach

Kaur,

Sharma

2024

J of Consumer Behaviour

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The article synthesizes online impulse buying research conducted through a systematic literature review (SLR) approach. The present review covers the diverse range of literature, from 2001 to 2024, conducted using the SPAR‐4‐SLR protocol. Drawing upon the theory‐context‐characteristics‐method (TCCM) framework, a literature synthesis provides an overview of article's descriptives, underpinning theories, contextual overview and methodological aspects. The review also highlights the variables related to the antecedents, mediators, moderators and consequences of online impulse buying and proposes the integrated conceptual framework of the concept. Lastly, the review highlights the gap in the literature and offers insightful directions to advance research in online impulse buying domain. Overall, this review is an attempt to make significant theoretical and practical contributions to the field of online impulse buying research.

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Consumer impulse buying behavior: the role of confidence as moderating effect

Cited by 14 publications

References 110 publications

Is online shopping addiction still a depressive illness? —— the induced consumption and traffic trap in live E-commerce

Is online shopping addiction still a depressive illness? —— the induced consumption and traffic trap in live E-commerce

Pengaruh Motivasi Hedonik terhadap Impulsive Buying dan Compulsive Buying

Impulse buying in the digital age: An exploration using systematic literature review approach

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