Is online shopping addiction still a depressive illness? —— the induced consumption and traffic trap in live E-commerce

Unlocking the Power of Data: Effective Data-Driven Marketing Strategies to Engage Millennial Consumers

“…Understanding millennials' unique traits and interests enables companies to create personalized content that resonates deeply with them, ultimately increasing its relevance and impact on their engagement levels. Additionally, tailoring content based on demographics such as age, location, or cultural background can further enhance its connection with millennial audiences (Li et al, 2024); (Xu et al, 2024); (Asanprakit & Kraiwanit, 2023).…”

“…For example, a study by Fan et al examines the emotional impact of personalized marketing and shows that tailored messages generate stronger emotional reactions and cultivate deeper connections with brands. (Li et al, 2024); (Xiao et al, 2019) This emotional bond plays a crucial role in building lasting relationships and support among millennials, ultimately resulting in sustained engagement and brand endorsement as demonstrated in numerous research studies on consumer behavior.…”

“…The literature reviewed highlights several key insights that can guide the design and implementation of effective data-driven marketing strategies targeted at the millennial demographic: Firstly, the use of marketing research, such as surveys and data analysis, is essential for gaining a deep understanding of millennial consumers' preferences, perceptions, and behaviours (Li et al, 2024). This data-driven approach allows brands to develop personalized and contextually relevant marketing campaigns that resonate with this demographic.…”

“…Firstly, the emphasis on aligning marketing initiatives with millennial values, such as social responsibility, authenticity, and transparency, suggests that brands must prioritize the integration of these elements into their marketing campaigns. This may involve the development of more purpose-driven marketing content, the amplification of user-generated content, and the leveraging of influential voices that resonate with millennial consumers (Lepitak, 2023); (Li et al, 2024); (Xu et al, 2024); (Asanprakit & Kraiwanit, 2023); (Delina et al, 2021).…”