Consumer E-Loyalty for E-Grocery Shopping in a Metro City of India

Khan, Sablu; Khan, Adil

doi:10.4018/ijea.2020070102

Cited by 5 publications

(4 citation statements)

References 86 publications

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“…Thus, hypothesis 6 (H6) is not supported. This finding is different from previous studies (Bahari et al, 2018;Khan & Khan, 2020;Wilson et al, 2021), which state that perceived ease of use has a significant effect on loyalty. However, a study found that perceived ease of use has no impact on loyalty to social media users based on Online Brand Community (Potgieter & Naidoo, 2017) The perceived ease of use in conducting transactions using e-commerce, apparently does not necessarily make millennials loyal.…”

Section: Discussioncontrasting

confidence: 99%

Predicting Millennials E-Loyalty Through Compatibility and Innovativeness on E-Commerce

Usadi²,

Wibawa³

2022

JICP

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Millennials have dominated the use of ecommerce. They tend to have characters with lower levels of loyalty to products or services. This will be a problem if ecommerce companies are unable to read the personal characteristics of its users. Millennials users are known to have innovativeness which is explained in their enjoyment of learning new systems. This perception also reflected through their assumptions about ease of use and usefulness of an e-commerce platforms. This study aims to examine the effect of perceived compatibility and perceived innovativeness to e-loyalty through perceived ease of use and perceived usefulness on millennials e-commerce users. Data are collected from 217 millennial customer's using purposive sampling method. Path analysis were done using SPSS Statistics 22. The results revealed both of perceived compatibility and perceived innovativeness affected eloyalty significantly through perceived usefulness. The results of this study shows that ease of use does not necessarily make users loyal, because there are several other important factors such as price, promotion, service quality.

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Section: Discussioncontrasting

confidence: 99%

Predicting Millennials E-Loyalty Through Compatibility and Innovativeness on E-Commerce

Usadi²,

Wibawa³

2022

JICP

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“…Bem's [61] self-perception theory suggests that people strive to rationalize their actions and mitigate cognitive dissonance by aligning inconsistent opinions, views, or conduct. When in a state of intellectual absorption, individuals derive pleasure and SAT from engaging in technological activities, leading to a reduction in conflicts during this pleasant and enjoyable state [62][63][64][65]. Building on these concepts, it is hypothesized that profoundly motivated students would perceive online learning platforms as beneficial.…”

Section: Flow and Perceived Usefulnessmentioning

confidence: 99%

Students’ Flow Experience of Using AI-Powered Online English Learning Platforms

Wu,

Fan

2024

HighTech. Innov. J.

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Objectives: This research aims to explain the impact of flow’s antecedents on flow experience. Furthermore, this research explores the intention of students to continue using online AI-powered English learning platforms. Methodology: This study gathered data from 300 online students enrolled in AI-powered English learning platforms in Taiwan, with data collection facilitated by a research company in the country. Findings: According to the findings, flow was significantly associated with continuous intention. In terms of antecedents of flow, information quality, service support quality, and intrinsic motivation were significant, whereas confirmation, service quality, and instructor quality were not significant. Flow was found to have significant associations with perceived usefulness and satisfaction. Furthermore, confirmation significantly impacted perceived usefulness and satisfaction. Moreover, perceived usefulness was significantly associated with satisfaction but had no association with continuous intention. Lastly, both intrinsic motivation and satisfaction were associated with continuous intention. Novelty/Improvement:This research delves into the dynamic interplay between students' experiences and the adoption of AI-powered online English learning platforms. The study employed a comprehensive framework, including flow, a technology acceptance model, motivation, and an expectation confirmation model. Doi: 10.28991/HIJ-2024-05-02-011 Full Text: PDF

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“…This study focuses on determining the factors that influence consumer adoption of OGS. Online grocery shopping falls in the service innovation category (Khan & Khan 2020;López-Nicolás et al 2008). Consumers are accustomed to shopping groceries from traditional brickand-mortar grocery stores, in which they have to visit the store and select grocery merchandise.…”

Section: Theoretical Framework For Consumer Technology Adoptionmentioning

confidence: 99%

Consumer adoption of online grocery shopping in South Africa

Musikavanhu,

Musakuro

2023

SA Journal of Information Management

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Evidence from the surveyed literature shows that most South African consumers still purchase groceries from brick-and-mortar grocery stores (Cloete & Mugobo 2021;Thusi et al. 2022). Although South Africa has a competitive and well-developed retail market, it appears to lag in online grocery retailing (Cloete & Mugobo 2021;Loate, Niemann & Kotze 2017). Even though it is close to two decades since the inception of the first online grocery retailing business, the overall Background: The remarkable proliferation and utilisation of information and communication technologies (ICTs), such as the Internet, has enabled businesses and customers to transact online seamlessly. Increasingly, studies have started paying attention to online shopping. However, there are limited studies with an online grocery shopping (OGS) perspective in developing nations. Objectives: This study aimed to determine the factors influencing consumers' behavioural intention to adopt OGS in the Cape Metropolitan area of South Africa. Method: This study employed quantitative research methods within a positivist research paradigm. It then utilised convenience sampling techniques to collect data (n = 391) in shopping malls in the Cape Metropolitan area using self-administered questionnaires pre-coronavirus disease 2019 (COVID-19). Data were analysed using the Statistical Package for the Social Sciences (SPSS) version 23. Results:The results showed that only perceived cost (PCo) had a significant influence on consumers' behavioural intention to adopt OGS, while perceived usefulness (PU), visibility (VIS), perceived ease of use (PEOU), perceived image barrier (PIB), perceived risk (PR) and social attractiveness (SAT) had an indirect influence on consumers' behavioural intention to adopt OGS. Conclusion:In this study, PCo was found to influence consumers' behavioural intention to adopt OGS significantly. However, other factors such as PEOU, PU, PR, PIB and SAT indirectly influenced consumers' intention to shop for groceries online. Contribution:As there are limited studies on OGS from a developing nation's perspective, this study makes a theoretical contribution by focusing on the pre-COVID-19 OGS in South Africa. Moreover, the results of this study can help to draw a comparison between the prepandemic and post-pandemic shopping experiences of customers, which is important to understand the effects of the pandemic on consumer behaviour.

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Consumer E-Loyalty for E-Grocery Shopping in a Metro City of India

Cited by 5 publications

References 86 publications

Predicting Millennials E-Loyalty Through Compatibility and Innovativeness on E-Commerce

Predicting Millennials E-Loyalty Through Compatibility and Innovativeness on E-Commerce

Students’ Flow Experience of Using AI-Powered Online English Learning Platforms

Consumer adoption of online grocery shopping in South Africa

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