The objective of this study is to look at the impact of systemquality, information quality, and service quality on satisfaction and switchingintention among Generation Y Shopee users. Data analyzed using PartialLeast Square. The result shows that system quality, information quality, andservice quality significantly has a positive impact on satisfaction. At thatpoint satifaction was moreover found to have a negative impact on intentionto switch. Service quality was found to have a more prominent impact. Thisimplies that Shopee needs to focus on improving service quality, since serviceis considered to have an important part in determining user satisfaction.

Millennials have dominated the use of ecommerce. They tend to have characters with lower levels of loyalty to products or services. This will be a problem if ecommerce companies are unable to read the personal characteristics of its users. Millennials users are known to have innovativeness which is explained in their enjoyment of learning new systems. This perception also reflected through their assumptions about ease of use and usefulness of an e-commerce platforms. This study aims to examine the effect of perceived compatibility and perceived innovativeness to e-loyalty through perceived ease of use and perceived usefulness on millennials e-commerce users. Data are collected from 217 millennial customer's using purposive sampling method. Path analysis were done using SPSS Statistics 22. The results revealed both of perceived compatibility and perceived innovativeness affected eloyalty significantly through perceived usefulness. The results of this study shows that ease of use does not necessarily make users loyal, because there are several other important factors such as price, promotion, service quality.

This study aims to examine the effect of conformity and perceived innovation which is a personal characteristic on ease of use and benefits which will later affect the loyalty of using e-commerce in generation X and generation Y. This study used data of 217 respondents with purposive sampling method, which collected using questionnaires from google forms distributed through social media and whatsapp and analyzed using simple and multiple regression with the help of SPSS. The results obtained from this study revealed that conformity and perceived innovation influence positively to benefits. benefits have a significant effect on loyalty. In generation X and generation Y, there is a difference in the effect between conformity and perceived innovation. There is no difference in the effect of conformity, perceived innovation and subjective norms on the benefits of generation X and generation Y. And there is no difference in the effect of ease of use and benefits on loyalty from generation X and generation Y. Keywords: Conformity, Perception of Innovation, Generation X, Generation Y

The emergence of live streaming commerce has become evidence that the e-commerce has developed rapidly since Covid-19 pandemic. Consumers who shop at live commerce mostly don’t have a previous plan. This behavior is certainly influenced by various stimuli created by sellers. This study aims to investigate factors in stimulating purchase decisions. The sample used is 100 respondents. Data analysis used is Partial Least Square. The results indicate that interactivity has a significant effect on arousal, and leads to impulse buying. Attractiveness and perceived scarcity have no effect on arousal. This study implies that sellers should focus on improving the way they communicate with consumers. Hence, consumers can feel the togetherness and intimacy and enable impulse purchase to occur.

A leader must be able to mix and govern current production components in order for the company to continue to exist. Because the firm's survival depends on employees who function as the driving force and carry out corporate tasks, a successful leader is one who understands his subordinates' wants and desires. The purpose of this study is to see how leadership affects employee morale at PT. Aditya Sinar Pratama Klungkung. Spearman rank correlation analysis, determination, and the t test were utilized as analytical techniques. The correlation r = 0.766, which is between 0.600 and 0.799, indicates that there is a positive correlation and a significant association between leadership and employee morale, implying that as leadership improves, so does employee morale, and vice versa. The coefficient of determination derived from the analysis of determination was 58.60 percent, indicating that leadership influenced employee morale by 58.60 percent, while the remaining 41.40 percent was influenced by other factors not investigated. The t-test calculation yielded t-count = 8.596, which indicates that t-count is higher than t-table. According to the test criteria, H0 is rejected whereas Hi is approved, indicating that leadership has an impact on employee morale, as evidenced by the significant value of 0.00 from a = 0.05.