Consumer demand for local honey

Wu, Shang; Fooks, Jacob R.; Messer, Kent D.; Delaney, Deborah A.

doi:10.1080/00036846.2015.1030564

Cited by 60 publications

(63 citation statements)

References 34 publications

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“…In fact, the 323 country of origin had a substantial effect on the interviewees' utility along all classes. This 324 result also emerged in other research, where respondents tended to prefer products from their 325 home region (Al-Ghamdi, 2007;Troiano, et al, 2014;Wu, et al, 2014;Zulail et al, 2014). 326…”

Section: A C C E P T E D Accepted Manuscriptsupporting

confidence: 61%

Attitudes towards honey among Italian consumers: A choice experiment approach

et al. 2016

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4Honey is becoming increasingly popular with consumers for its nutritional benefits as well as 5 many other functions. The objective of this article is to determine which factors influence 6 consumers' purchase intentions and to assess the importance of certain honey characteristics to 7 enable identification of the constituents of an ideal honey profile. This information will lead to 8 satisfaction of consumers' preferences and formulation of marketing strategies that support 9 honey makers. 10We applied a choice experiment to the Italian honey market to define the preferences and the 11 willingness to pay for key characteristics of the product. A face-to-face questionnaire survey 12 was conducted in 2014 (January-July) among Italian consumers; it was completed by 427 13 respondents. A latent class model was estimated and four classes were identified, with different 14 preferences, illustrating that respondents seem to be heterogeneous honey consumers Results 15 suggest the "organic" attribute was more important than others factors, such as the place where 16 the honey was produced (landscape), but less important than the country of origin; local Italian 17 honey was preferred to foreign honey. Respondents showed a higher willingness to pay (WTP) 18 for honey from their country of origin versus the production method used. Our results suggest 19 that while organic beekeeping might be an important strategy for diversification, if suitable 20 communication is not taken into consideration, the added value of the production method 21 might not be perceived by consumers. 22 23

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Section: A C C E P T E D Accepted Manuscriptsupporting

confidence: 61%

Attitudes towards honey among Italian consumers: A choice experiment approach

et al. 2016

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“…In relation to the rest of the European Union, Italy shows a substantial comparative disadvantage in the trade of this product [4], and imports honey from abroad, especially from Argentina and Hungary, where it can be produced at lower costs. Consumers are interested in the quality of honey [5,6], in other bee products [7], and also in where the honey is produced [8,9]. Organic honey is increasingly appreciated by European consumers [8].…”

Section: Introductionmentioning

confidence: 99%

Total Brood Removal and Other Biotechniques for the Sustainable Control of Varroa Mites in Honey Bee Colonies: Economic Impact in Beekeeping Farm Case Studies in Northwestern Italy

Mancuso

Croce²,

Vercelli

2020

Sustainability

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Honey bee colonies are affected by many threats, and the Varroa mite represents one of the most important causes of honey bee disease. The control of the Varroa population is managed by different methods, and in recent years, biotechnical practices are considered preferable to chemical approaches in order to safeguard honey bee health and avoid residues in bee products as well as the appearance of acaricide resistance. However, little is known about the economic performance of beekeeping exploitations in relation to the methods used for tackling Varroa. This study aims to investigate the economic impact of total brood removal (TBR) as a biotechnique to keep Varroa mites under control, and compare this to other common biotechniques and chemical Varroa control in numerous Italian beekeeping case studies. A pool of economic and technical indexes was proposed. The proposed index pool can be included in the development of an expert system (such as a decision support system) able to address the optimal management of this very complex activity, which requires natural resources, land protection, capital and high technical skills. The result showed that the adoption of the TBR biotechnique vs. other biotechniques led to an increase in terms of total revenue (increase values ranging from 11% to 28%) even though more labor is needed (increase values ranging from 43 to 83 min/hive) and a loss of honey production could be recorded in some cases. Additionally, the total expenses, represented mainly by supplemental nutrition and treatments with oxalic acid, affected the economic results of the biotechnical practices. The use of biotechniques vs. chemical control resulted in decreased treatment costs and increased feeding costs. The advantages resulting from not using synthetic acaricides (which are dangerous for honey bee and human health as well as the environment) as well as the advantages linked to the production of new nuclei (which are involved in the maintenance of bee stock and counteract the decline in honey bee population) and pollination ecosystem services could make beekeeping farms more resilient over time.

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“…In the experiment, participants were presented with two eight‐ounce jars of honey labelled Honey A and Honey B. Since consumers have been found to vary preferences for honey based on the container and colour (Unnevehr and Gouzou, ; Ghorbani and Khajehroshanaee, ; Wu et al, ), the jars labelled Honey A and Honey B were identical and the honeys were of very similar colour. Honey A was honey from an unknown origin, and Honey B was honey produced locally.…”

Section: Methodsmentioning

confidence: 99%

“…Honey A was honey from an unknown origin, and Honey B was honey produced locally. The previous research by Wu et al () estimated that consumers are willing to pay a premium of $4.96 for a 16‐ounce jar of locally produced honey when given information about potential negative impacts of consuming international honey. Based on this result, this study used the premium of $2.48 for an 8‐ounce jar of local honey.…”

Section: Methodsmentioning

confidence: 99%

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International honey laundering and consumer willingness to pay a premium for local honey: an experimental study

Ritten

Thunström

Ehmke

et al. 2019

Aus J Agri & Res Econ

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Fraudulent activities in the international honey market affect 10% of food, and cost the global food market $50 billion per annum. Although many developed countries have created regulations to combat food fraud, illegally imported honey, especially originating from China, still enters through transshipments and relabelling to mask its true origin. This honey laundering poses a health risk to consumers, as Chinese honey potentially contains illegal and unsafe antibiotics and high levels of herbicides and pesticides. We analyse whether information about the negative health impacts of laundered honey increases the proportion of consumers willing to pay a premium for local fraud-free honey. Using a laboratory experiment, we find when consumers are given honey laundering information, their willingness to pay a premium for local fraudfree honey increases by as much as 27 percentage points. Our findings suggest that by conveying honey laundering information and guaranteeing their honey is fraud-free, producers can potentially increase revenues and reduce the prevalence of food fraud. Our results further show that consumers' preference for various honey characteristics and age also influence the probability of paying a premium for local honey.

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Consumer demand for local honey

Cited by 60 publications

References 34 publications

Attitudes towards honey among Italian consumers: A choice experiment approach

Attitudes towards honey among Italian consumers: A choice experiment approach

Total Brood Removal and Other Biotechniques for the Sustainable Control of Varroa Mites in Honey Bee Colonies: Economic Impact in Beekeeping Farm Case Studies in Northwestern Italy

International honey laundering and consumer willingness to pay a premium for local honey: an experimental study

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