Consumer Decision Making Styles of Young Adult Consumers in India

Tanksale, Deepa; Neelam, Netra; Venkatachalam, Rama

doi:10.1016/j.sbspro.2014.04.186

Cited by 26 publications

(24 citation statements)

References 12 publications

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“…Also, Dudovskiy (2015) revealed the relationship between habits and previous experience of consumer buying decision. In another study, Tanksale et al (2014) shows that recreational, brand conscious, novelty-fashion conscious, perfectionist-high quality conscious, habitual brand-loyal consumer affect buying decision. More so, Karimi (2013) indicated that webstore affect consumer intentions of product selection.…”

Section: Theoretical and Empirical Aspect Of Consumer Decision Makingmentioning

confidence: 96%

Perceived Risk Influence on Brand Made in Ghana Consumer Decision Making towards Non-Perishable Products Category

Yeboah¹,

Owusu-Prempeh²,

Adjei³

2018

IJBM

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The main purpose of this research study is to explore perceived risk influence on brand made in Ghana consumer decision making towards non-perishable products category. The study is particularly positioned to advance knowledge in the theories of buyer behaviour pertaining to the purchase consumer decision model (EKB modelEngel, Kollet, Blackwell). The key variables investigated include performance risk, financial risk, physical risk, and social risk. A sample of 206 respondents was employed using convenient selection method. A self-completed 5 point Likert structured questionnaire survey was the data collection instrument used. The data collected were computed and analysed by linear regression to determine significant influence of the variables involved in this study. Overall results of the perceived risk variables showed that only performance risk was found significant influence on brand made in Ghana consumer decision making towards non-perishable products category. Among the variables that are rejected with no significant influence on brand made in Ghana decisions includes financial risk, physical risk, and social risk. It is recommended that manufacturers and policy makers develop more pragmatic and practical integrated approach supported by policy document in order to sensitise minds of consumers towards brand made in Ghana.

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Section: Theoretical and Empirical Aspect Of Consumer Decision Makingmentioning

confidence: 96%

Perceived Risk Influence on Brand Made in Ghana Consumer Decision Making towards Non-Perishable Products Category

Yeboah¹,

Owusu-Prempeh²,

Adjei³

2018

IJBM

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“…That analysis referred however to the decision-making style of Polish students in general. We thus contribute by validating -for the first time -the original and widely accepted CSI framework (Hafstrom, Chae, and Chung, 1992;Tanksale, Neelam, and Venkatachalam, 2014) for a unique product category and context: secondhand clothing consumption in Poland. We further contribute by developing the CSI framework to a new and distinct level by including four new decision-making styles for the Polish market, thereby testing its extended validity with consumers of secondhand clothing for a new emerging market.…”

Section: Literature Reviewmentioning

confidence: 99%

“…The CSI framework has been replicated and validated for many product categories (Durvasula et al, 1993;Hafstrom et al, 1992;Tanksale et al, 2014). Tanksale et al (2014) explain that there are distinct cultural differences when replicating the framework worldwide, differences, which are likely to impact on decision-making styles and its overall usefulness. This has been confirmed by Yeung (2007), who conducted a review of empirical studies of consumer decision-making styles in Asian countries and the USA.…”

Section: The Csi Frameworkmentioning

confidence: 99%

Extending the Consumer Style Inventory to Define Consumer Typologies for Secondhand Clothing Consumption in Poland

Ryding¹,

Cláudia²,

Rudawska³

et al. 2020

ERSJ

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Purpose: This paper tests the generalizability and veracity of an extended version of the original consumer styles inventory (CSI) framework for an under examined context, secondhand clothing consumption in Poland. Design/Methodology/Approach: From the extant literature on retail fashion consumption in Poland, the CSI framework is newly extended to include four additional 'styles' for secondhand clothing, with four respective hypotheses formulated to test. A total of 509 questionnaires were commissioned by the Brand Experience Research Agency in Poland in July 2016. The target sample comprised a mixed sample almost evenly distributed between female (52.7%-268 responses) and male (47.3%-241 responses) participants. A representative sample of consumers geographically, with a majority living in cities across Poland between 50.000 and 500.000 inhabitants, was accessed. Findings: The results confirm that the original CSI framework is partially accepted within the Polish market, with overall results supporting a modified version of the inventory. The reported results highlight that there are some distinct cultural differences when applying the Consumer Styles Inventory in Poland, an overall finding that is synonymous with other international CSI studies. It can be concluded that consumers in emerging markets are to some extent different to those in developed markets, due to a variety of social as well as cultural and economic factors. Practical Implications: For Polish consumers, the purchase of secondhand garments appears to be a reflection, to follow shortcuts to pursue Western European patterns, where clothing is a form of resistance to purchasing newly produced mainstream fashion. Originality/Value: This research newly extends the CSI framework to incorporate additional shopper styles for Polish consumers. Furthermore, this study contributes to the body of research within the CSI remit by adding results for an additional country, which has been examined rarely before.

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“…Substructure 1 indicates that religiosity and decisionmaking style both weakly contribute to Muslim consumer attitude toward halal PCP. Muslim attitudes toward halal PCP are then influenced by religiosity as a set of norms that could both affect affective and conative push on one's attitude, and decision-making style [40]. Partial insignificant decision-making style's influence on attitude indicates that consumer do not find that their decision-making style influences their attitude toward halal PCP.…”

Section: Correlation Between Religiosity and Decision-making Stylementioning

confidence: 99%

Not As It May Seem: Quantitative Approach Explains Muslim Consumers Attitude Toward Personal Care Product

Sobari¹,

Usman²,

Fadilla³

2019

Proceedings of the 2nd International Conference on Strategic and Global Studies (ICSGS 2018)

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This study aims to find determinant factors that influence Indonesian Muslim consumer switching intention to use halal personal care products (PCPs). This study employs a path model regression to confirm hypothetical relationships between consumers' religiosity, attitude, and intent toward their intention to start using halal-labeled PCPs. Further, the first utilization of the theory of Consumer Style Inventory (CSI) by Sproles and Kendall (1986) in relation to Muslim consumers is introduced, and data is collected from 387 respondents, all Muslim consumers domiciled in Jabodetabek above 18 years of age at the time of the study. The theory of CSI helps show the diversity of Muslim consumers' decisionmaking toward halal PCP, though these clusters make no difference in Muslim attitude toward halal PCP purchase. These findings can make a worthwhile contribution to the PCP industry regarding halal label affixation.

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Consumer Decision Making Styles of Young Adult Consumers in India

Cited by 26 publications

References 12 publications

Perceived Risk Influence on Brand Made in Ghana Consumer Decision Making towards Non-Perishable Products Category

Perceived Risk Influence on Brand Made in Ghana Consumer Decision Making towards Non-Perishable Products Category

Extending the Consumer Style Inventory to Define Consumer Typologies for Secondhand Clothing Consumption in Poland

Not As It May Seem: Quantitative Approach Explains Muslim Consumers Attitude Toward Personal Care Product

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