Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P.K.; Luo, Xueming; Abhishek, Vibhanshu; Andrews, Michelle; Bart, Yakov; Datta, Hannes; Fong, Nathan M.; Hoffman, Donna L.; Hu, Mandy; Novak, Thomas; Rand, William; Zhang, Yuchi

doi:10.2139/ssrn.2912321

Cited by 32 publications

(47 citation statements)

References 47 publications

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“…Because customer-to-customer connectivity is increasingly important in delivering omnichannel customer experiences (Verhoef et al, 2017), the early absence of AR social features has been a limiting factor in the technology's proliferation (Javornik, 2016a).…”

Section: Explicating Ar-enabled Omnichannel Experiencesmentioning

confidence: 99%

Making omnichannel an augmented reality: the current and future state of the art

Hilken

Heller

Chylinski

et al. 2018

JRIM

165

197

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Purpose This paper aims to explore the current and future roles of augmented reality (AR) as an enabler of omnichannel experiences across the customer journey. To advance the conceptual understanding and managerial exploitation of AR, the paper aims to synthesise current research, illustrating how a variety of current applications merge online and offline experiences, and provides a future research agenda to help advance the state of the art in AR. Design/methodology/approach Drawing on situated cognition theorising as a guiding framework, the paper reviews previously published research and currently deployed applications to provide a roadmap for future research efforts on AR-enabled omnichannel experiences across the customer journey. Findings AR offers myriad opportunities to provide customers with a seamless omnichannel journey, smoothing current obstacles, through a unique combination of embedded, embodied and extended customer experiences. These three principles constitute the overarching value drivers of AR and offer coherent, theory-driven organising principles for managers and researchers alike. Originality/value Current research has yet to provide a relevant, conceptually robust understanding of AR-enabled customer experiences. In light of the rapid development and widespread deployment of the technology, this paper provides an urgently needed framework for guiding the development of AR in an omnichannel context.

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Section: Explicating Ar-enabled Omnichannel Experiencesmentioning

confidence: 99%

Making omnichannel an augmented reality: the current and future state of the art

Hilken

Heller

Chylinski

et al. 2018

JRIM

165

197

View full text Add to dashboard Cite

show abstract

“…For example, channels such as e-mail, websites, mobile devices, and social media allow retailers to reach consumers through various formats without the limitations of time and location. Technologies such as location-based services installed in mobile phones allow retailers to use the exact locations where target consumers are to transmit coupons and advertisements to them in real time (Andrews et al, 2016;Verhoef et al, 2017). Retailers no longer rely solely on traditional channels (e.g., physical stores, catalogs) given the omnipresence of advanced channels.…”

Section: Introductionmentioning

confidence: 99%

Multichannel Retailing: A Review and Research Agenda

Lobschat

Verhoef

2018

FNT in Marketing

Self Cite

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The emergence of multiple channels is reshaping consumers' purchase behavior and retailers' marketing styles. We synthesize existing research on multichannel retailing based on more than 150 articles published in peer-reviewed marketing journals, most after 2006. From this synthesis, we reveal conditions under which both consumers and retailers can benefit from a multichannel context. More specifically, we identify multichannel retailing as a winwin game contingent on market environments, retailer characteristics, channel attributes, product categories, social and situational factors, and customer heterogeneity. Last, we highlight multiple directions for future research.

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“…There are various types of smart home devices in the smart home environment, and each of them has different types of in-and output. Although simple data, such as manifold logs, documents, images, animations, and so on, which occur in the smart home devices may not have significant meaning, they may hold the sensitive personal credit or privacy information that should be protected if malicious users analyze their correlation by big data analysis technique [6][7][8]. Therefore, proper security communication should be established for the user's personal information not to be exposed in the smart home.…”

Section: Privacymentioning

confidence: 99%

A Study on a JWT-Based User Authentication and API Assessment Scheme Using IMEI in a Smart Home Environment

et al. 2017

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The development of information and communication technology (ICT) has opened the era of the Internet of Things (IoT), in which many devices can connect to the Internet to communicate. Recently, various technologies, such as smart grids, connected cars, and smart farms, have emerged based on IoT, and there is also the smart home, which is the fastest growing market. The smart home is where devices installed for various purposes connect to each other through the Internet so that users can use the service anytime and anywhere. However, while the smart home provides convenience to users, recently the smart home has been exposed to various security threats, such as vulnerability of session/cookies and the use of vulnerable OAuth. In addition, attacks on smart homes by hackers using these vulnerabilities are also increasing. Therefore, in this paper, we propose a user authentication method using the JSON Web Token (JWT) and International Mobile Equipment Identity (IMEI) in the smart home, and solved the problem of unauthorized smart home device registration of hackers by the application of IMEI and JWT technology.

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Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

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Cited by 32 publications

References 47 publications

Making omnichannel an augmented reality: the current and future state of the art

Making omnichannel an augmented reality: the current and future state of the art

Multichannel Retailing: A Review and Research Agenda

A Study on a JWT-Based User Authentication and API Assessment Scheme Using IMEI in a Smart Home Environment

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