Consumer Cognitive Styles: Review and Implications for Marketers

Pinson, Christian

doi:10.1007/978-3-322-93787-2_9

Cited by 7 publications

(2 citation statements)

References 64 publications

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“…The existence of such metastyles (e.g., mobility/fixity) had already been suggested by Witkin, who was the first to point out that there might be "mobile" individuals who possess both fielddependent and field-independent characteristics and can employ one style or the other depending on the situation (Witkin, 1965;Witkin et al, 1962), as well as by other early researchers (e.g., Eska & Black, 1971;Pinston, 1978). A decade later, Niaz (1987) identified four groups of college students on the basis of their field dependence/independence and intelligence measures: mobile field dependent, mobile field dependent, fixed field dependent, and fixed field dependent.…”

Section: Recent Experimental Studies Of Cognitive Stylesmentioning

confidence: 92%

Cognitive Style as Environmentally Sensitive Individual Differences in Cognition

Kozhevnikov

Evans

Kosslyn

2014

Psychol Sci Public Interest

143

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The key aims of this article are to relate the construct of cognitive style to current theories in cognitive psychology and neuroscience and to outline a framework that integrates the findings on individual differences in cognition across different disciplines. First, we characterize cognitive style as patterns of adaptation to the external world that develop on the basis of innate predispositions, the interactions among which are shaped by changing environmental demands. Second, we show that research on cognitive style in psychology and cross-cultural neuroscience, on learning styles in education, and on decision-making styles in business and management all address the same phenomena. Third, we review cognitive-psychology and neuroscience research that supports the validity of the concept of cognitive style. Fourth, we show that various styles from disparate disciplines can be organized into a single taxonomy. This taxonomy allows us to integrate all the well-documented cognitive, learning, and decision-making styles; all of these style types correspond to adaptive systems that draw on different levels of information processing. Finally, we discuss how the proposed approach might promote greater coherence in research and application in education, in business and management, and in other disciplines.

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Section: Recent Experimental Studies Of Cognitive Stylesmentioning

confidence: 92%

Cognitive Style as Environmentally Sensitive Individual Differences in Cognition

Kozhevnikov

Evans

Kosslyn

2014

Psychol Sci Public Interest

143

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“…Cognitive style includes two dimensions: complexity and cognitive accommodation. Cognitive complexity presents three distinct components: cognitive differentiation, discrimination and integration (Pinson, 1978; Pinson et al , 1988). Cognitive differentiation corresponds to the number of attributes used by an individual to deal with information received (Pinson, 1975).…”

Section: Notesmentioning

confidence: 99%

A measurement scale of “aesthetic style” applied to luxury goods stores

Godey¹,

Lagier²,

Pederzoli³

2009

International Journal of Retail &Amp; Distribution Management

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PurposeThe purpose of this paper is to address the recent evolution of the luxury goods sector as well as the distribution strategy of some major companies. The distribution strategy must consider two different issues: first, the need to control the value chain in order to gain a competitive advantage in a sector that is becoming concentrated; second, the need to meet a desire for emotions and for aesthetic experience, as expressed by the customers of luxury goods.Design/methodology/approachFor this exploratory phase, the paper chooses to draw the data from a convenience sample made of undergraduate students from the Rouen School of Management. Slides presenting a varied selection of luxury goods stores are exposed. On the basis of this sample, a principal component factor analysis with Varimax rotation is performed. This enabled us to find a three‐factor structure. As a preliminary, tests are carried out on the suitability of the data sample for factor analysis. The paper also testes the internal reliability of this scale.FindingsThe paper introduces and validates a scale measuring the aesthetic style of consumers of luxury goods and an extension of this scale to the outlets selling these papers.Originality/valueAs for the academic aspect, it is the first application of a measurement scale of aesthetic perception to retail. Concerning the managerial aspect, the three dimensions of the scale could bring important indications to luxury goods firms as well as to shop designers concerning the elements which influence consumer perception.

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Cognitive style and use-innovativeness for applications software in home computing: implications for new product strategy

Foxall

Bhate

1993

Technovation

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Consumer Cognitive Styles: Review and Implications for Marketers

Cited by 7 publications

References 64 publications

Cognitive Style as Environmentally Sensitive Individual Differences in Cognition

Cognitive Style as Environmentally Sensitive Individual Differences in Cognition

A measurement scale of “aesthetic style” applied to luxury goods stores

Cognitive style and use-innovativeness for applications software in home computing: implications for new product strategy

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