A measurement scale of “aesthetic style” applied to luxury goods stores

Godey, Bruno; Lagier, Joëlle; Pederzoli, Daniele

doi:10.1108/09590550910956250

Cited by 48 publications

(34 citation statements)

References 36 publications

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“…• Designed for an exclusive market and is derived from the Latin word luxus, which means indulgence of the senses regardless of cost. Berthon et al (2009) , Godey , Lagier andPederzoli (2009), and Nueno and Quelch (1998) Quality • Good quality and design are associated with luxury. • Products and services that possess higher levels of quality, taste and aspiration than other goods in the category.…”

Section: Focus Defi Nitions and Depictions Of Brand Luxury Authorsmentioning

confidence: 97%

Probing brand luxury: A multiple lens approach

Miller

Mills

2012

J Brand Manag

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Section: Focus Defi Nitions and Depictions Of Brand Luxury Authorsmentioning

confidence: 97%

Probing brand luxury: A multiple lens approach

Miller

Mills

2012

J Brand Manag

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“…Godey et al [6] suggested that the consumption of a product or brand depends on the aesthetic perception or 'style' of the customer. Thus the value and luxury perceived may vary among products and individuals.…”

Section: Aesthetic Stylementioning

confidence: 99%

“…The Cronbach's Alpha (internal consistency reliability index) of this instrument is α=0.742. Aesthetic style was measured using Scale of Aesthetic Style (SAS) by Godey et al [6]. They applied the measurement of aesthetic in consumer behavior with the purpose of measuring the consumer's experience with the aesthetic value of a product.…”

Section: Instrumentsmentioning

confidence: 99%

“…As John Hospers stated, it is related with the contemplation of art, by analyzing concepts in the deep reflection [5]. This contemplation makes people understand and perceive better towards the art, opening the opportunity to admire and appreciate it as a unique product and thus making the art a valuable possession of luxury.Godey et al [6] suggested that the consumption of a product or brand depends on the aesthetic perception or 'style' of the customer. Thus the value and luxury perceived may vary among products and individuals.…”

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confidence: 99%

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Social-Psychological-Health Predictors of Fondness of Arkenstone among Indonesians

Prayoga¹,

Abraham²

2016

Abnorm Behav Psychol

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IntroductionDuring 2014-2015, Indonesia experienced the fever of arkenstone. This emerging fondness of arkenstone, or agate, ("batuk akik" in Indonesian) among people is indicated by a growing population of stone hunters, stone smiths and mostly, people who accessorize their fingers with colorful arkenstone on rings. This trend hits Indonesian like a tidal wave, as it affects not only ordinary citizens but also government officials; from Minister of Manpower, Hanif Dhakiri-who collects arkenstones and view them as part of national culture [1] to Minister of Social Affairs, Khofifah Indar Parawansa who stated arkenstone craftsmen/stone smiths as one of the new occupation in East Java and considered it to be effective in reducing the number of divorce in the area [2]. The arkenstone itself, known as 'agate' in geological terms, is a mineral structure consisting of various components of hard and colorful silicon layers [3]. As the popularity of the mineral among people raised so is the price. Depending on various aspects such as size, pattern, color, texture and origins, the price may vary from a few hundred thousand to millions of rupiah.However, there are yet any studies conducted to investigate the cause of this 'fever'. All we know from the news, articles and the increasing number of arkenstone trader is that people buy, collect and admire them for many purposes. This sudden trend has also left us puzzled, as this is similar to the flowerhorn fish trend back in the early 2000s where many people started to breed them for good luck and prosperity. This is the first article, to our knowledge, to ever investigate the psychosocial aspects underlying the arkenstone trends among Indonesian by outlining a few possible social-psychological factors that might have caused the trend. We propose that individual's Aesthetic Style, Health Beliefs, Illusory Belief, and Connectedness to Nature play roles in determining the favoring of arkenstone. Aesthetic StyleOne possible reason for attraction towards arkenstone might be its aesthetic value. Its beautiful pattern and design are the qualities that attract people into collecting, hunting and taking care of the arkenstone as collections and accessories. How people perceive a product to be aesthetically beautiful might influence their attitude on the product. As Chen put it in his analysis of web design, aesthetic can influence brand perception and credibility in purchasing decision [4]. According to Louis Kattsoff [5], aesthetic is the knowledge of the beauty and the art of beauty. As John Hospers stated, it is related with the contemplation of art, by analyzing concepts in the deep reflection [5]. This contemplation makes people understand and perceive better towards the art, opening the opportunity to admire and appreciate it as a unique product and thus making the art a valuable possession of luxury.Godey et al. [6] suggested that the consumption of a product or brand depends on the aesthetic perception or 'style' of the customer. Thus the value and luxury perceived may vary ...

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“…Wiedmann et al (2007a;2007b;2009) established that the perceptions of the value of brand luxury are based on four interrelated dimensions (financial, functional, individual, and social) grouped into 10 factors (usability, quality, uniqueness, self-identity, hedonic self-gift giving, hedonic extravagance, hedonic self-directed pleasure, hedonic life enrichment, materialistic, prestige), which themselves consist of a total of 48 attributes or semantic items. Godey, Lagier, and Pederzoli (2009) introduced and validated a measurement scale of aesthetic styles applied to luxury goods stores, and finally, Ciornea, Pop, Bacila, and Drule (Tîrca) (2011) added to the Wiedmann, Hennings, and Siebels' studies, considering that luxury is characterized by a set of 11 values.…”

Section: Luxury Brands Imagementioning

confidence: 99%

The Balance Between the Transmitted and the Perceived Image of Luxury Fragrance Brands

Díaz-Bustamante¹,

García²,

Puelles³

2015

JMAA

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The luxury market has experienced considerable growth over recent years, being one of the sectors that have been the most resistant to the current economic recession. Selective fragrances make up one of the primary categories of the so-called accessible luxury consumed by a middle class that is seeking to approach the upper classes by copying their lifestyle. Despite the importance of this market, there is relatively little literature existing in regards to the study of the image of luxury brands due to the complexity of the luxury phenomenon. This article presents the results of an initial qualitative study conducted on focus groups of luxury fragrance consumers, making it possible to identify the types of attributes to be considered when studying the brand image of said luxury products. Subsequently, a quantitative study was conducted in order to determine the perceived image of the principle luxury fragrance brands by consumers. Thanks to this study, it has been possible to determine the typical profile of each of the analyzed brands so that a subsequent comparison may be made with the advertising created by said brands in order to verify whether or not the image projected in their advertising corresponds with the perceived image of their target audience.

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A measurement scale of “aesthetic style” applied to luxury goods stores

Cited by 48 publications

References 36 publications

Probing brand luxury: A multiple lens approach

Probing brand luxury: A multiple lens approach

Social-Psychological-Health Predictors of Fondness of Arkenstone among Indonesians

The Balance Between the Transmitted and the Perceived Image of Luxury Fragrance Brands

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