Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth

Popp, Bastian; Woratschek, Herbert

doi:10.1057/s41262-017-0033-9

Cited by 112 publications

(102 citation statements)

References 97 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Interpersonal communication skills are strongly influenced by social media [74,75]. Thus, the Electronic word of mouth (eWOM) is a kind of information exchange between receiver and sender using electronic and digital media [76,77].…”

Section: Electronic Word Of Mouth (Ewom) As a Mediatormentioning

confidence: 99%

Smartphone Use and Academic Performance of University Students: A Mediation and Moderation Analysis

et al. 2020

View full text Add to dashboard Cite

The purpose of the undertaken study is to examine the influence of smartphones on the performance of university students in Pakistan. This paper also investigates the functions of a smartphone as exogenous predictors such as smartphone applications, multimedia messaging service (MMS), short message service (SMS), warp-speed processing, and entertainment on the academic performance of a student. This paper also addresses the impact of electronic word of mouth (eWOM) and attitude as mediating variables between exogenous and endogenous variables. Finally, we incorporated technology and addiction as moderating variables between independent variables and the outcome variable to measure the influence of moderating variables. We have taken 684 responses from seven universities in Pakistan and employed the SEM-based multivariate approach for the analysis of the data. The findings of this paper demonstrate that smartphone functions have a significant influence on students’ academic performance, and moderating and mediating variables also have a significant influence on exogenous and endogenous variables. The practical implications have provided a guideline for university teachers, parents, and decision-makers of how a smartphone could be used to improve student academic performance inside and outside university campuses.

show abstract

Section: Electronic Word Of Mouth (Ewom) As a Mediatormentioning

confidence: 99%

Smartphone Use and Academic Performance of University Students: A Mediation and Moderation Analysis

et al. 2020

View full text Add to dashboard Cite

show abstract

“…The brand of a product represents certain values, provides added value, and gives a distinct identity to the product, causing a consumer to be willing to pay a premium price for that product [32]. The consumer perception of a brand guides consumer purchasing behavior [33]. It also offers "a sign of quality" [34] (p. 226).…”

Section: Attitudes About the Brand Of Products With Environmentally Fmentioning

confidence: 99%

Why Are Consumers Willing to Pay More for Liquid Foods in Environmentally Friendly Packaging? A Dual Attitudes Perspective

et al. 2020

View full text Add to dashboard Cite

Considering that one of the key components of liquid food in environmentally friendly packaging is its higher price, it may not be appealing to all consumers. However, a growing body of evidence has shown that the sale of liquid food in environmentally friendly packaging is increasing. The purpose of this study was to analyze why consumers are willing to pay more for liquid food in environmentally friendly packaging. Drawing on the theory of dual attitudes by Wilson, Lindsey, and Schooler, this study proposes that consumer purchasing behavior can be explained through implicit and explicit attitudes. Moreover, a consumer’s ecoliteracy and ecofriendly lifestyle might be important predictors of consumer attitudes toward environmentally friendly packaging. Our conceptual model was tested on survey data from 11 countries, with a total of 7028 respondents. The study revealed that consumers’ willingness to pay a higher price for liquid food in environmentally friendly packaging could be predicted by their positive attitudes toward (a) the environmental friendliness of the packaging, (b) the brand of the liquid food, and (c) the affordability of the liquid food in the environmentally friendly packaging. Ecoliteracy and having an ecofriendly lifestyle were found to be important predictors of consumer attitudes toward environmentally friendly packaging. This study contributes to the literature that aims to explain consumers’ willingness to pay more for food in environmentally friendly packaging. It identifies how much more consumers are willing to pay for food in environmentally friendly packaging and why.

show abstract

“…In his research of the moderating role of consumer-brand identification on consumer responses to purchase regret, Davvetas (2017) concluded that regret decreases consumer satisfaction level and increases brand-switching intentions. Studies indicate that regret is most directly related to brand switching behavior (Popp and Woratschek, 2017). In a similar vein, the present study seeks to examine whether regret in stock out conditions causes brand switching or brand disloyalty.…”

Section: Regret and Consumer Brand Loyaltymentioning

confidence: 93%

Consumer Regret Arising From Sub-Optimal Conditions in Stock-Out Situations and Its' Influence on Brand Loyalty

Oyuke

Alnıaçık

2019

International Journal of Management and Administration

View full text Add to dashboard Cite

Purpose-This study proposes to examine regret arising from consumer decision-making contexts in cases of stock out situation. Consumer regret under sub-optimal and optimal conditions and its influence on subsequent behavioral intentions of brand switching is investigated. Further, the study examines the effect of regret on brand loyalty and switching behavior.Methodology-Data was collected from a convenient sample of 172 university students by using an online questionnaire circulated through social media platforms. Information about stock-out situation and sub-optimal condition is manipulated by a short excerpt in the questionnaire. Consumer responses in such a situation is measured by Likert type scales.Findings-Data analyses revealed that there is a significant amount of regret experienced by consumers in stock out situations and suboptimal conditions which might lead to brand switching.Conclusins-An enormous intent to switch brand was demonstrated. This denotes that when confronted with a comparable condition of purchasing a substitute brand during a stock out for the preferred brand, an individual may switch from the present vendor.

show abstract

Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth

Cited by 112 publications

References 97 publications

Smartphone Use and Academic Performance of University Students: A Mediation and Moderation Analysis

Smartphone Use and Academic Performance of University Students: A Mediation and Moderation Analysis

Why Are Consumers Willing to Pay More for Liquid Foods in Environmentally Friendly Packaging? A Dual Attitudes Perspective

Consumer Regret Arising From Sub-Optimal Conditions in Stock-Out Situations and Its' Influence on Brand Loyalty

Contact Info

Product

Resources

About