Consumer Behavior in Travel and Tourism

Important Factors Influencing Consumers Planned Purchase Behavior of SMEs Foodservices Business: Case Study Taichan’s Satay

“…The quality of services provided will affect a person in making purchases. Service quality is the difference between customers' expectation and their perceived performance of a service [31]. Khanifar et al (2012) in their research also explained that there is a direct relationship between e-service quality and subjective norms in the intention to use e-banking where both of them have quite high scores.…”

“…Service quality is a consumer evaluation of service performance perfection. Service quality is dynamic, which changes according to customer demands [31]. Geddie states that the quality of services provided will affect a person in making purchases.…”

“…Geddie states that the quality of services provided will affect a person in making purchases. Service quality is the difference between customers' expectation and their perceived performance of a service [31]. The quality of service according to Han and Kim (2010) is an important thing that can affect attitude toward switching and consumer satisfaction in purchasing behavior [32].…”