Consumer Behavior In The Process Of Purchasing Tourism Product In Social Media

Abstract

Today, with the development of communication technologies, the rate of use of the internet and web tools has also increased. The most preferred of this web-based tools has been social media. Because of using a lot, social media has become amarketing tool both in other fields and tourism industry. Consumers are affected the contents which is created by social media users or the company in case of purchase. Thus, a tourism product in social media how it is spoken is becoming important fur businesses. At this point, it must examined changes in consumer behavior in social media in the process of tourism product purchasing. This study aims to explore relationship with consumer behavior of social media in the process of tourism product purchasing. The research was applied 455 people use social media. For the analysis was applied SPSS 21.0. As a result of the data, it's appeared to be positive relationship between consumer behavior in prior and subsequent the purchase of tourism product and the level of social media usage.

Why do people share their travel experiences on social media?

“…In the tourism industry, in which the amount of travel information is growing at a dizzying rate (Nezakati, et al, 2015), the sharing of knowledge, experiences, and interests worldwide has proved to be an important source of travel-planning data. The success of social media has brought it to the point at which it is more and more perceived as a marketing tool in the tourism context (Güçer, Bağ, & Altınay, 2017).…”

Effects of Social Media on Consumer Brand Awareness and Patronage of Nike Lake Resort Services in Enugu: An Innovation Adoption Theory & Hierarchy of Effects Model Exposition

“…It is an online social media services company that Mark Zuckerberg and his colleagues and roommates such as Eduardo Saverin, Dustin Moskovitz, Andrew McCollum and Chris Hughes in 2004 launched its website (Wikipedia, 2018). It is the most popular social media (Akpan et al, 2015;Anh & Tuan, 2016;Altinay et al 2017). Leaning on these statements, Caers et al (2013) remarked that a decade ago, Facebook has been one of the most significant social media revolutions.…”

“…In other words, many businesses now seamlessly communicate with their potential and current customers as well as people from all walks of life can now equally communicate with one another on different issues on the public agenda. The social media channels include Facebook, Twitter, Flickr, Whatsapp, LinkedIn, Trip Advisor, YouTube, Instagram, Pinterest and Snapchat, Viber, Skype, Reddit, Picasa, Google Plus, and WhatsApp (Okolo et al, 2017;Altinay et al, 2017;Groza & Domagalski, 2017).…”

Consumer Behaviours in Dropbox Resto and Café

“…Brand reputation, restaurant atmosphere, and brand character indeed could significantly and positively affect consumer behavior, where brand identity presents partial mediating effects and consumer emotion shows moderating effects on brand identity towards consumer behavior [8]. It is appeared to be positive relationship between consumer behavior in prior and subsequent the purchase of tourism product and the level of social media usage [9]. A significant proportion of consumers in Dhaka city of Bangladesh are very sensitive towards choosing a restaurant service.…”